--- title: Creating a Campaign description: A guide to set up campaign details, add content, choose targeting, and manage campaign status in RevContent --- [Skip to content](https://help.revcontent.com/knowledge/guide-to-creating-a-campaign#main-content) [![rc\_help\_center\_logo\_color](https://help.revcontent.com/hs-fs/hubfs/rc_help_center_logo_color.png?width=275&height=66&name=rc_help_center_logo_color.png)](https://help.revcontent.com/knowledge?hsLang=en) Open main navigation Close main navigation - [Go to RevContent.com](https://www.revcontent.com/) [Go to RevContent.com](https://www.revcontent.com/) Got questions? Find the answers here. - There are no suggestions because the search field is empty. 1. [Help Center](https://help.revcontent.com/knowledge?hsLang=en) 2. [Advertisers](https://help.revcontent.com/knowledge/advertisers?hsLang=en) 3. [RevContent Best Practices](https://help.revcontent.com/knowledge/advertisers?hsLang=en#revcontent-best-practices) # Creating a Campaign ## Follow this guide to set up your campaign and add content for review. We’ll walk you through each campaign setting and creative field, along with best practices to help you launch with the right targeting, tracking, and ad content. Before launching, we recommend setting campaigns up in a way that makes performance easy to understand and optimize. In most cases, advertisers should separate campaigns by key variables such as country, device type, language, and targeting strategy. This allows for cleaner reporting, more accurate bid adjustments, and stronger performance comparisons over time. ### **Creating Your Campaign** To create a campaign, navigate to the **Campaigns** section of your account and select the option to create a new campaign. From there, you’ll be prompted to complete your campaign settings. ##### **Campaign Name** Give your campaign a clear, descriptive name that makes it easy to identify later. We recommend using a naming convention that includes the most important campaign details. *Example: Country - Vertical - Device* ##### **Bid Type** Select the pricing model for your campaign: **CPC:** Cost per click. You are billed when a user clicks on your content within a RevContent widget. **vCPM:** Viewable cost per thousand impressions. You are billed based on viewable impressions rather than clicks. *Set a separate default bid for your campaign across each product type in the marketplace: Web, Apple News, and Email Newsletter. Reach out to your account manager or email support@revcontent.com to learn more.* ##### **Budget Amount** Set the daily budget for your campaign (minimum $50/day). Once the daily budget is reached, the campaign will stop serving for the day, except for activity from content that was already served before the budget was reached. We recommend setting a daily budget high enough to allow the campaign to pace effectively and gather meaningful performance data. Please note that you will need to[enable Auto-Funding](https://help.revcontent.com/knowledge/enable-auto-funding-for-advertisers?hsLang=en)on your account in order to set an unlimited budget. ##### **Pacing** Pacing controls how quickly your daily budget is spent. **On:** Spend is distributed more evenly throughout the day. **Off:** Spend occurs as quickly as eligible traffic is available. If a campaign has a low budget and high bids, pacing may have less flexibility to distribute spend evenly across the full day. ##### **Conversion Tracking** If you want to track conversions, you can create a conversion pixel and place the provided code on the page where conversion events occur. RevContent also supports server-to-server tracking for advertisers with more technical setup needs. For full setup instructions,see [Advertiser Tracking](https://help.revcontent.com/knowledge/advertisers#advertiser-tracking). ##### **Brand Logo** RevContent may automatically detect a brand logo from the destination URL’s favicon. If needed, you can also upload a custom brand image to display with your content on widgets where brand logos are enabled. ##### **Scheduling** Campaign scheduling allows you to control when your campaign is eligible to serve. This can be useful if you want your campaign to run during specific days, hours, or date ranges. For more details, see [Campaign Scheduling](https://help.revcontent.com/knowledge/campaign-scheduling?hsLang=en). ##### **Targeting** For campaign targeting best practices, see [Campaign Targeting Options](https://help.revcontent.com/knowledge/campaign-targeting-options?hsLang=en). ##### **Tracking** RevContent supports custom UTM parameters to be appended to landing page URLs. For full setup instructions, see [Tracking Options for Advertisers](https://help.revcontent.com/knowledge/tracking-options-for-advertisers?hsLang=en). ### **Adding New Content to Your Campaign** Once you've saved your settings, you'll be prompted to begin adding content to your campaign. Please adhere to our [Ad Copy Policies](https://help.revcontent.com/knowledge/ad-copy-policies?hsLang=en) to expedite content approval and streamline your launch. All creative images, headlines, and landing pages will be subject to our approval process and may take 1-2 business days for review depending on submission volume. ##### **Destination URL** Enter the full URL of the landing page, article, product page, or other destination you want to promote, including all applicable tracking parameters; any tracking previously entered in your campaign settings will be automatically appended to the URL. *Dynamically insert campaign, content, account, or geographic information into your URLs by selecting a supported variable. Hover over the blue “Variables” text to view all available variable replacements.* ##### **Brand Name** Enter the official name of the company, product, or brand being advertised. Use only the brand name without promotional claims, calls to action, or additional messaging. 30 characters max. ##### **Headline** Enter a consice and engaging headline that accurately represents the content users will find at the destination URL. Avoid misleading claims, excessive punctuation, or unsupported promises. 80 characters max. *Dynamically insert campaign, content, account, or geographic information into your headlines by selecting a supported variable. Hover over the blue “Variables” text to view all available variable replacements.* ##### **Image Upload** Upload a clear, high-quality image that is relevant to the destination URL and headline, accurately represents the advertised product or content, and does not contain misleading, offensive, or prohibited content. We accept jpg, jpeg, gif, png, webp file types. ##### **Video Upload** Upload a high-quality video creative that is relevant to the destination URL and headline and accurately represents the advertised product or content; video creatives are supported on eligible publisher supply and can be previewed after upload to verify how they will behave on your live campaign. ##### **Add Existing** Reuse previously uploaded creatives from your content library without having to upload them again. Select the **Add Existing** tab to browse your library of previously uploaded content and choose the creatives you want to use in your campaign. ### Additional Relevant Links [Optimizing Your Campaign](https://help.revcontent.com/knowledge/advertisers#optimization-tips-and-tools) [Troubleshooting Your Campaign](https://help.revcontent.com/knowledge/advertisers#troubleshooting) [Archiving Your Campaign](https://help.revcontent.com/knowledge/archiving-a-boost?hsLang=en) - [General Information](https://help.revcontent.com/knowledge/general-information?hsLang=en) - [Compliance Policies](https://help.revcontent.com/knowledge/compliance-policies?hsLang=en#main-content) - [Campaign Guidelines](https://help.revcontent.com/knowledge/compliance-policies?hsLang=en#campaign-guidelines) - [Site Guidelines](https://help.revcontent.com/knowledge/compliance-policies?hsLang=en#site-guidelines) - [Resources](https://help.revcontent.com/knowledge/compliance-policies?hsLang=en#resources) - [Native API](https://help.revcontent.com/knowledge/native-api?hsLang=en) - [Advertisers](https://help.revcontent.com/knowledge/advertisers?hsLang=en#main-content) - [RevContent Best Practices](https://help.revcontent.com/knowledge/advertisers?hsLang=en#revcontent-best-practices) - [Campaign Options](https://help.revcontent.com/knowledge/advertisers?hsLang=en#campaign-options) - [Optimization Tips and Tools](https://help.revcontent.com/knowledge/advertisers?hsLang=en#optimization-tips-and-tools) - [Troubleshooting](https://help.revcontent.com/knowledge/advertisers?hsLang=en#troubleshooting) - [Advertiser Tracking](https://help.revcontent.com/knowledge/advertisers?hsLang=en#advertiser-tracking) - [Advertiser API](https://help.revcontent.com/knowledge/advertisers?hsLang=en#advertiser-api) - [Accounting & Billing](https://help.revcontent.com/knowledge/advertisers?hsLang=en#accounting-billing) - [Demand-side Platforms](https://help.revcontent.com/knowledge/advertisers?hsLang=en#demand-side-platforms) - [Publishers](https://help.revcontent.com/knowledge/publishers?hsLang=en#main-content) - [Publisher Account](https://help.revcontent.com/knowledge/publishers?hsLang=en#publisher-account) - [Widget Settings & Options](https://help.revcontent.com/knowledge/publishers?hsLang=en#widget-settings-options) - [Labs Widgets](https://help.revcontent.com/knowledge/publishers?hsLang=en#labs-widgets) - [Publisher Reporting](https://help.revcontent.com/knowledge/publishers?hsLang=en#publisher-reporting) - [Publisher Compliance](https://help.revcontent.com/knowledge/publishers?hsLang=en#publisher-compliance) - [Publisher Payments](https://help.revcontent.com/knowledge/publishers?hsLang=en#publisher-payments) - [Email](https://help.revcontent.com/knowledge/publishers?hsLang=en#email) - [Supply-side Platforms](https://help.revcontent.com/knowledge/publishers?hsLang=en#supply-side-platforms) - [Email Monetization](https://help.revcontent.com/knowledge/email-monetization?hsLang=en) - [Terms & Agreements](https://help.revcontent.com/knowledge/terms-agreements?hsLang=en) [![Chill listening crop-3](https://help.revcontent.com/hs-fs/hubfs/revcontent-mark-BK-1.png?width=30&height=28&name=revcontent-mark-BK-1.png "Chill listening crop-3")](https://revcontent.com/) © 2026, RevContent, LLC. All Rights Reserved. [Copyright](https://www.revcontent.com/policy/copyright) [Cookie Policy](https://www.revcontent.com/policy/cookie-policy) [Privacy Policies](https://www.revcontent.com/policy/privacy-policy) [Opt Out](https://www.revcontent.com/legal/optout/?hsCtaTracking=5306afdf-6769-4bd9-87ab-280b36dd7363%7C39c8c8b7-a7b1-4c60-9381-2624d1633c34)