Headline Style & Language Guide

Capitalize the first word of any title or heading, all major words in the title (including the second part of hyphenated major words), and do not use excessive, unnecessary or grammatically incorrect capitalization such as words or phrases in all caps.

Use correct grammar: observe correct verb tenses, subject – verb agreements, and spelling; use correct spacing and avoid missing or excessive spacing between words or punctuation.

Avoid inappropriate or improper punctuation in headlines such as repeated punctuation (???!!!) or symbols (-->, @, etc) and do not use periods at the end of headlines. 


No vulgar or crude language

What happens if I violate this policy?

  • Ad denial: Ads that don't follow this policy may get denied. A denied ad won't be able to run until the policy violation is fixed and the ad is approved.
  • Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with Revcontent until the problem is fixed.
  • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup.

Did this answer your question?