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Email Monetization Ad Code Setup

Similarly to how things are done on the web-side. RevContent utilizes what we call “Widgets”, a grouping of ad placements per single newsletter. 

However, due to the complexities of Email, widget-builds are limited to our Email Monetization support team and are not client facing or available in your publisher login. Instead, you will be working closely with one of our experts who understands you and your newsletter needs to generate and send you your ad codes for implementation.


Ad Code Tech Specs
Our ad codes are simple HTML ad blocks with a clickable image link - perfectly safe for email, since most ESPs and inbox providers strip or block JavaScript.  Here’s an example of our ad code:


<!-- RevContent RCMS 123456 [RevContent - Email - Daily] (300x250 1) -->
<a href="https://rcms.revcontent.com/v2/click?id=123456&p=b85e5af4-2ee1-4c66-ae83-daa1b79734ba&k={UNIQUEKEY}">

    <img style="max-width:100%;" src="https://rcms.revcontent.com/v2/?id=123456&p=b85e5af4-2ee1-4c66-ae83-daa1b79734ba&k={UNIQUEKEY}&s={SENDID}&sdt={DATETIME}&e={EMAIL}&emd5={MD5EMAIL}&esha1={SHA1EMAIL}&esha256={SHA256EMAIL}&esp={ESP}" />
</a>


Let’s break this down into two main parts:

     1.    Tracking Link (the <a> tag)

<a href="https://rcms.revcontent.com/v2/click?id=287787&p=b85e5af4-2ee1-4c66-ae83-daa1b79734ba&k={UNIQUEKEY}">

    • This is the click URL
    • When a subscriber clicks the ad, they’re first sent to this tracking link
    • RevContent uses this to record the click event and tie it back to the user/publisher who generated the click

     2.    Ad Creative/Image URL (the <img> tag)

<img style="max-width:100%;" src="https://rcms.revcontent.com/v2/?id=123456&p=b85e5af4-2ee1-4c66-ae83-daa1b79734ba&k={UNIQUEKEY}&s={SENDID}&sdt={DATETIME}&e={EMAIL}&emd5={MD5EMAIL}&esha1={SHA1EMAIL}&esha256={SHA256EMAIL}&esp={ESP}" />
</a>

    • This is the ad itself - a display image. 
    • The “src” attribute calls an image from RevContents server
    • All of the merge tags ({EMAIL}, {MD5EMAIL}, {SHA1EMAIL}, {SENDID}, {DATETIME}, etc.) get replaced by your ESP before the email is sent
    • These tags allow RevContent to:
      1. Track Impressions
      2. Match performance back to a specific user/email/send
      3. Apply IVT (invalid traffic) and security filters


Size, Style, and Placement Details 

RevContent’s in-house tech allows complete customization tailored around your newsletter wants and needs - including but not limited to size, structure, ad positions, font styles and colors, etc. 

When our Email Monetization pros have a chance to review your newsletter template, we can offer some recommendations on what we think will perform best while also matching the style and feel of your newsletter. However, if you have any specific preferences for how you want your ads to look and feel we are happy to accommodate.