--- title: Ad Copy Policies description: To ensure your advertisement performs optimally and meets our guidelines, here are the recommended technical specifications for each element --- [Skip to content](https://help.revcontent.com/knowledge/ad-copy-policies#main-content) [![rc\_help\_center\_logo\_color](https://help.revcontent.com/hs-fs/hubfs/rc_help_center_logo_color.png?width=275&height=66&name=rc_help_center_logo_color.png)](https://help.revcontent.com/knowledge?hsLang=en) Open main navigation Close main navigation - [Go to RevContent.com](https://www.revcontent.com/) [Go to RevContent.com](https://www.revcontent.com/) Got questions? Find the answers here. - There are no suggestions because the search field is empty. 1. [Help Center](https://help.revcontent.com/knowledge?hsLang=en) 2. [Compliance Policies](https://help.revcontent.com/knowledge/compliance-policies?hsLang=en) 3. [Campaign Guidelines](https://help.revcontent.com/knowledge/compliance-policies?hsLang=en#campaign-guidelines) # Ad Copy Policies ## To ensure your advertisement performs optimally and meets our creative guidelines, here are the recommended technical specifications for each element: ### ![Ad Copy Spec - No Border v3](https://help.revcontent.com/hs-fs/hubfs/Ad%20Copy%20Spec%20-%20No%20Border%20v3.png?width=670&height=318&name=Ad%20Copy%20Spec%20-%20No%20Border%20v3.png) ### **Image** #### Must: - Meet the following image specs:  1000 X 750 pixels (or any larger increment of that, following a 4:3 ratio) - Be uploaded in one of the following formats: **JPEG, PNG, WEBP, MP4, or MOV** - Fill the entire space allotted for creative #### Can: #### Cannot: - Contain borders, partial borders, or visible white space on any edge - Appear blurry, pixelated, or low-resolution - Include excessive animation or flashing effects - Feature unnecessary or cut-off text - Use poorly drawn or distracting arrows/circles - Be overly edited or heavily photoshopped - Depict sexual content (including nudity, phallic imagery, objectification, or excessive PDA) - Show grotesque imagery (rashes, blood, torture, etc.) - Be collage-style or contain multiple clashing visual elements   💡  *Keep in mind, the system will automatically crop and resize your image to fit various placements. To ensure key visual elements aren't cut off, avoid placing important content near the edges.*   ### **Headline** #### Must: - Use title case (for example, *The World’s Scariest Roller Coasters*) - Use correct spelling and grammar #### Cannot: - Include inappropriate or improper punctuation, such as repeated marks (???!!!) or symbols (--\>, @, \*, etc) - End with ellipses (…) - Use ALL CAPS, except for valid acronyms (such as, *NASA*) - Objectify individuals (for example, *10 Hottest Women in the World*) - Make false, deceptive, or unsubstantiated claims of any kind (any and all claims made in headlines MUST be verifiable on the landing page) - Use vulgar, crude, or offensive language - Contain misleading or false information in editorial content (such as fake “before and after” transformations) - Reference or compare products to branded medications   ### **Description** #### Must: ⚠️*  The description text should be concise and similar in length to headlines. Longer descriptions may be cut off, as they are variable based on publisher preferences and aren't typically designed to display multiple lines or full paragraphs.*   ### **Brand Name** #### Must: - Clearly reflect the landing page, offer, or domain branding - Use title case - capitalize the first letter of all major words #### Cannot: - Include symbols or punctuation - Be used as a tagline or call to action (for instance, "*Learn More Here" or* "*Claim Savings Now"*) ### **Language Targeting** #### Must: - Be accurate to the language of the headline and landing page. #### Cannot: - Target “All” languages UNLESS the language used in the headline is not an option in the system. - [General Information](https://help.revcontent.com/knowledge/general-information?hsLang=en) - [Compliance Policies](https://help.revcontent.com/knowledge/compliance-policies?hsLang=en#main-content) - [Campaign Guidelines](https://help.revcontent.com/knowledge/compliance-policies?hsLang=en#campaign-guidelines) - [Site Guidelines](https://help.revcontent.com/knowledge/compliance-policies?hsLang=en#site-guidelines) - [Resources](https://help.revcontent.com/knowledge/compliance-policies?hsLang=en#resources) - [Native API](https://help.revcontent.com/knowledge/native-api?hsLang=en) - [Advertisers](https://help.revcontent.com/knowledge/advertisers?hsLang=en#main-content) - [RevContent Best Practices](https://help.revcontent.com/knowledge/advertisers?hsLang=en#revcontent-best-practices) - [Campaign Options](https://help.revcontent.com/knowledge/advertisers?hsLang=en#campaign-options) - [Optimization Tips and Tools](https://help.revcontent.com/knowledge/advertisers?hsLang=en#optimization-tips-and-tools) - [Troubleshooting](https://help.revcontent.com/knowledge/advertisers?hsLang=en#troubleshooting) - [Advertiser Tracking](https://help.revcontent.com/knowledge/advertisers?hsLang=en#advertiser-tracking) - [Advertiser API](https://help.revcontent.com/knowledge/advertisers?hsLang=en#advertiser-api) - [Accounting & Billing](https://help.revcontent.com/knowledge/advertisers?hsLang=en#accounting-billing) - [Demand-side Platforms](https://help.revcontent.com/knowledge/advertisers?hsLang=en#demand-side-platforms) - [Publishers](https://help.revcontent.com/knowledge/publishers?hsLang=en#main-content) - [Publisher Account](https://help.revcontent.com/knowledge/publishers?hsLang=en#publisher-account) - [Widget Settings & Options](https://help.revcontent.com/knowledge/publishers?hsLang=en#widget-settings-options) - [Labs Widgets](https://help.revcontent.com/knowledge/publishers?hsLang=en#labs-widgets) - [Publisher Reporting](https://help.revcontent.com/knowledge/publishers?hsLang=en#publisher-reporting) - [Publisher Compliance](https://help.revcontent.com/knowledge/publishers?hsLang=en#publisher-compliance) - [Publisher Payments](https://help.revcontent.com/knowledge/publishers?hsLang=en#publisher-payments) - [Email](https://help.revcontent.com/knowledge/publishers?hsLang=en#email) - [Supply-side Platforms](https://help.revcontent.com/knowledge/publishers?hsLang=en#supply-side-platforms) - [Email Monetization](https://help.revcontent.com/knowledge/email-monetization?hsLang=en) - [Terms & Agreements](https://help.revcontent.com/knowledge/terms-agreements?hsLang=en) [![Chill listening crop-3](https://help.revcontent.com/hs-fs/hubfs/revcontent-mark-BK-1.png?width=30&height=28&name=revcontent-mark-BK-1.png "Chill listening crop-3")](https://revcontent.com/) © 2026, RevContent, LLC. 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