Ads.txt for Publishers

An overview of the purpose of ads.txt files along with setup instructions

The exact records that should be appearing within your ads.txt file as a publisher with Revcontent can be found and copied over from here in your account settings.

What is ads.txt?

Ads.txt is an initiative founded by the IAB Technology Laboratory to increase transparency in the programmatic landscape. The goal is to ensure publishers’ inventory is only sold through authorized partners to prevent counterfeiting in addition to providing advertisers more control over their purchased inventory.

  • Authorized Digital Sellers (ads.txt for short) is an IAB initiative to improve transparency and reduce fraud in programmatic advertising.
  • Ads.txt is a publicly available file that publishers create and add to their websites. The file is plain text and contains the names of the authorized networks that have permission to sell their inventory.

How does ads.txt benefit me?

  • The ads.txt file can help protect your brand from counterfeit inventory that is intentionally mislabeled as originating from a specific domain, app, or video.
  • Declaring authorized sellers will open up more demand as many buyers will not purchase inventory unless they have an ads.txt file outlining authorized to sellers

How do I create a .txt file?

Create your file as text (.txt extension) using Notepad or a similar program.

A detailed step-by-step guide can also be found here in this article by MonetizeMore

What information is included in an ads.txt file?

  • Publishers should include a separate line in the file for each authorized seller. Each line in a publisher’s ads.txt list requires three pieces of data (plus a fourth optional field). Example:
    <Field #1>, <Field #2>, <Field #3>, <Field #4>
  • The domain name of the advertising system (required). Example:
  • Publisher’s Account ID (required). Example:
    12345 (Your Revcontent publisher ID)
  • Type of Account/Relationship (required) DIRECT - A direct business contract between the publisher and the advertising system RESELLER - Publishers who do not directly control the account indicated in  should specify RESELLER NOTE: This field is case-sensitive and should always be in all-caps for both DIRECT and RESELLER
  • Certification Authority ID (optional) A current certification authority is the Trustworty Accountability Group (TAG), and the TAG ID would be included here.

How do I create an ads.txt file in DFP?

Google provides a step by step guide on ads.txt management within DFP here

Need more Information?

You can learn more about this IAB initiative here. For more information from Revcontent, feel free to reach out to your Publisher Account Representative.