Advertorial Themed Landing Pages - Policy Guidelines

Use of the Word Consumer

Advertorial-themed LPs must not have any use of the word “consumer” in a heading, title, or URL.

News Elements

Advertorial themed LP’s must not have:

Any reference or image of a news reporter, article writer, news format, news imagery, news URL, or first-person depiction of using a product or service that is not verified as authentic:
 
Examples of what will be flagged:

  • References to or images of health or consumer writers, reporters, newscasters, sets of tv news shows
  • Headings or other references with words such as "news," "channel _," "times," "sentinel," "reporter," "byline" “Editor,” “Editor’s Note,” “Special Report.
  • First-person accounts of using a product or service such as "Nutrition writer Jane Doe put Product X to the test" or “I used product X.”

news

Misleading Links

Advertorial themed LP’s must not have misleading links, such as Facebook branded links that don’t go to Facebook.

Disclosures

Advertorial themed LP’s must have the following disclosures:

The term “ADVERTISEMENT” appears clearly and conspicuously at the top center in a manner unblocked by pop-up notices. This term shall be in capital letters, the font no less than 14 point size or 19 pixels, the color contrast ratio no less than 4.5* according to the World Wide Web Consortium’s Web Content Accessibility Guidelines (WCAG 2.0) section 1.4.3.3

disclosures

The phrase “THIS IS AN ADVERTISEMENT AND NOT AN ACTUAL NEWS ARTICLE, BLOG, OR CONSUMER PROTECTION UPDATE.” appears clearly and conspicuously at the beginning of any disclosures at the bottom of the advertisement (or, in the absence of any disclosures, at the bottom of the advertisement alone). This phrase shall be in capital letters, the font no less than 20 point size or 27 pixels, the color contrast ratio no less than 4:5* according to the World Wide Web Consortium’s Web Content Accessibility Guidelines (WCAG 2.0) section 1.4.3.

disclosures2Color contrast ratio can be tested using this tool by placing the Hex codes of the colors used in the box: http://snook.ca/technical/colour_contrast/colour.html

False Comments

Any comments on an advertorial-themed landing page should be truthful and authentic.

Examples of what will be flagged:

  • Comments that update dynamically via javascript
  • Comments that default to the current or recent date
  • Comments that are static and always current or recent date
  • Comments that are static and look like Facebook comments with no actual link back to Facebook.

If your landing page is flagged, you will be asked to provide documentation establishing that the comments are truthful and authentic.
 


 What happens if I violate this policy?

  •  Ad denial: Ads that don't follow this policy may get denied. A denied ad won't be able to run until the policy violation is fixed and the ad is approved.
  •  Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with Revcontent until the problem is fixed.
  •  Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup.