Campaign Options
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      3. Campaign Options

      Basic Campaign Information

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      Boost Name: You will want to name your boost clearly so it is easy to find each campaign once you have multiple campaigns running. We recommend you use the following naming format: Geo - Vertical - Device – Optional (used if you have further narrowing or want to make note of something unique).

      As an example: US - Skin - Mob – iOS

       

      Bid Type: Revcontent offers two different campaign models, CPC and vCPM. Our CPC model is based on clicks while our vCPM is based on impressions. For more information about CPC campaigns, click here For more information about vCPM campaigns, click here

       

      Bid Amount: This is the starting bid you will use across all targets in our network. Bid amount should be determined based on your Geo, Device, and Vertical. Once you campaign has been created you can easily adjust this at the topic or widget level granting you greater control of your campaigns spend and ROI. Greater detail regarding these options can be found here and here.

       

      Budget: This is where you set your campaigns daily spend. The minimum daily budget for boosts is $100 per day. When you reach your daily budget your Boost will no longer serve on the network. 

       

       

      Unlimited Budget: Please note, this option is meant for accounts that have a significant budget to spend per campaign and have a fully funded account to cover each active campaign. Running an Unlimited budget campaign with a smaller budget and the incorrect settings in place tend to harm your performance. If you have questions on what qualifies as an unlimited budget campaign, reach out to support@revcontent.com

       

      Pacing: This option is only available for campaigns with a daily budget. Pacing is designed to give you control over how your campaign's daily budget is spent.

      • On - Spend will be evenly distributed throughout the day. 
      • Off - Campaigns budget will spend as quickly as possible. 

      *Please keep in mind that if you have a relatively low budget combined with higher bids, pacing may struggle to distribute the spend evenly across the full 24 hours.  Pacing attempts to serve impressions based on expected clicks each hour, but low budget/high bid campaigns have a lower tolerance for imprecise calculations.

       

      Conversion Tracking: Allows you to build out a conversion pixel(s) to place inside of your funnel to track when a conversion occurs. For more information regarding this please click here

       

      Brand Logo: Revcontent automatically detects a brand logo using your creative destination URL favicon. Alternatively, if you do not have a favicon or you would prefer, upload your own brand image to be used in conjunction with you content on widgets with Brand Logo enabled on them.

       

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