Campaign Scheduling

Advertisers can designate timeframes for when their campaigns are eligible to run by setting a start and end date, as well as including or excluding specific days of the week and hours of the day.

1. Select Start and End Dates
   You can set the campaign to start Immediately and Never End, or define specific flight dates.

2. Choose Delivery Schedule
   Select whether the campaign should run 24/7 or Set Specific Days or Hours.

3. Customize Days and Times (Optional)
   If you choose to set specific days or hours:

• • Select the days of the week you want the campaign to run
  • Use the time selector to define the delivery window for each day
  • Apply the same times across all days using the copy prompt

These controls enable you to align campaign delivery with specific business goals, consumer behavior, and/or operational needs. Some common examples include:

• Weekend Engagement: A subscription service that typically sees higher conversions on weekends may choose to prioritize those days.

• Operational Alignment: A business with customer support hours may prefer to run campaigns only when their team is available to respond to new leads.

• Performance-Based Staggering: An advertiser who notices differing performance during peak hours in their target timezone or region may run two campaigns with the same creative, adjusting bids to be more competitive during the hours that typically generate the highest returns.

Broader scheduling allows campaigns to reach more potential users and gather performance data more efficiently. For this reason, it’s generally recommended to begin with a wide schedule and apply more specific timing only when there is clear performance data to support it.