Creating a Boost and Managing Boost Settings

Creating a Boost and Managing Boost Settings Support

 

Boost Name: Create a name for your new boost (It’s important to name it clearly so it is easy to find each campaign once you have multiple campaigns running. 

  • Ex. Geo - Vertical - device - targeting specific
    US - Skin - Mob - iOS
    Celeb Spouses - US - Desktop

*We advise boosts are set up to target one device, one geo, and one language at a time. Different GEOs and devices call for different bids, therefore breaking these out will allow you to optimize effectively, and will also help reduce tracking discrepancies.*

Bid Type:

  • Cost Per Click (CPC) - A pricing model where you are billed per click on your headline/image within Revcontent widgets. This model is effective for increasing engagement to your landing page.
  • vCPM (Viewable Impressions Per Thousand) - A pricing model where you are billed per thousand views, rather than per click. vCPM campaigns use second-price auction bids. For those unfamiliar with second-price auction bids, this model allows our clients to bid more aggressively while also keeping them from overpaying for a spot. This is done by allowing Advertisers to pay the market value for a placement instead of their bid when the market price is lower. 

Bid Amount:  Bid amount should be determined based on your targeting options and vertical. 

Budget: The minimum daily budget for boosts is $100 per day. When you reach your daily budget your Boost will no longer serve on the network, unless a user clicks or views your content that was served prior to reaching your Daily Budget Amount.

Brand Logo: Revcontent automatically detects a brand logo using your creative destination URL favicon. Alternatively, if you do not have a favicon or you would prefer, upload your own brand image to be used in conjunction with your content on widgets with Brand Logo enabled on them.

Conversion Tracking: If you want to track conversions or sales on a direct response boost. Enter a name to track your boost conversions and enter your CPA goal. You will need to place the code generated on your site wherever you want the pixel to fire.

Adding Content to Your Boost

From the Manage Content tab of your boost, you will be able to add content by clicking on the +Content button in the upper right corner.

Adding New Custom Content

Select the Add New tab to add custom content and enter your Destination URL in the appropriate field.

You can set up variables by entering {City}, {State}, and/or {Zip} into your headline. To view all accepted variable replacements, simply hover over </>Variables

You can add a description to your content if you chose. Note, while every word does not have to be capitalized, descriptions will need to follow all other headline rules including proper grammar, claims, and punctuation rules. 

Another thing to keep in mind is that not every widget will show the description, so it's important to make sure your headline can stand alone for these instances. 

Adding Existing Content

The content that appears in the Add Existing tab is all the content from other boosts in your account. You can view additional content by clicking Load More.

 

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