Creating and Managing Campaign Settings

A guide to setting up your first campaign

Campaign Name
: Give your campaign a name. You'll want to use a naming convention that allows you to easily distinguish one campaign from another. Here are 3 examples of recommended formats:

  1. Country - Vertical - Device - Targeting specific
  2. US - Skin - Mob - iOS
  3. Celeb Spouses - US - Desktop

We recommend that campaigns are set up to target one device, one country, and one language at a time. Different countries and devices call for different bids, therefore, breaking these out will allow you to optimize effectively, and will also help reduce tracking discrepancies.

Device Targeting:
allows you to select which device types, operating systems, and browsers your campaign will serve on. It is highly recommended that campaigns targeting desktop devices be run in a separate campaign from mobile devices. The bids needed for each device can vary widely so combining them into one campaign can negatively impact your overall performance.

Bid Type:

  • Cost Per Click (CPC) - A pricing model where you are billed per click on your headline/image within RevContent widgets. This model is effective for increasing engagement on your landing page.
  • vCPM (Viewable Impressions Per Thousand) - A pricing model where you are billed per thousand views, rather than per click. vCPM campaigns use second-price auction bids. For those unfamiliar with second-price auction bids, this model allows our clients to bid more aggressively while also keeping them from overpaying for a spot. This is done by allowing Advertisers to pay the market value for placement instead of their bid when the market price is lower. 

Bid Amount: Your campaign's default bid amount will vary based on your targeting preferences/selections.

Budget: The minimum daily budget for campaigns is $100 per day. When you reach your daily budget your campaign will no longer serve on the network, unless a user clicks or views the content that was served prior to reaching your Daily Budget Amount.

Conversion Tracking: If you'd like to track conversions you can do so by creating a conversion pixel and placing the snippet of code provided within the body tags of the page in which conversion events will be occurring.

Adding Content to Your Campaign

From the "Manage Content" tab of your campaign, you will be able to add content by clicking on the "+Content button" in the upper right corner.

Adding New Custom Content


To add new content to your campaign, navigate to the "Add New" tab and follow the prompts to input your content's Destination URL, Headline, Brand Name, and Image or Video file.

If you'd like to add personalization variables to your headlines to automatically populate user-specific data such as their state, you can do so by adding "{State}" into the appropriate portion of the headline. For a full list of supported variables, hover your mouse over the "</>Variables" text.

You also have the option of adding a description to your content.

Note that while every word does not have to be capitalized, descriptions will need to follow all other headline rules, including proper grammar, claims, and punctuation rules.

Adding Existing Content

The content that appears within this section is a collection across all of your campaigns. You can view additional content by clicking "Load More".