Dental Policy Guidelines

The promotion of any Dental products or supplements must adhere to the policies listed below as well as our Healthcare policies:

Campaigns Can:

  1. Use images of clean zoomed-in smiles or dental implants

Campaigns Cannot:

  1. Promote any misleading or exaggerated claims

  2. Make false claims which could cause unrealistic expectations

  3. Use wording to capitalize on consumers’ insecurities

Thumbnails and Headlines Cannot::

  1. Feature images that are grotesque, graphic, or disturbing (rotten/broken teeth, bleeding or swollen gums, etc.)

  2. Feature images of discolored teeth

  3. Use “before and after” photos

  4. Headlines and images must not use testimonials that are difficult to verify or was not stated by the person used in the ad copy image

Approved Example:

dentalapproved

Denied Example:

dentaldenied

What happens if I violate this policy?

  • Ad denial: Ads that don't follow this policy may get denied. A denied ad won't be able to run until the policy violation is fixed and the ad is approved.
  • Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with Revcontent until the problem is fixed.
  • Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup.