--- title: Email Monetization Invalid Traffic (IVT) Filters description: An overview of RevContent's IVT filters --- [Skip to content](https://help.revcontent.com/knowledge/email-monetization-invalid-traffic-ivt-filters#main-content) [![rc\_help\_center\_logo\_color](https://help.revcontent.com/hs-fs/hubfs/rc_help_center_logo_color.png?width=275&height=66&name=rc_help_center_logo_color.png)](https://help.revcontent.com/knowledge?hsLang=en) Open main navigation Close main navigation - [Go to RevContent.com](https://www.revcontent.com/) [Go to RevContent.com](https://www.revcontent.com/) Got questions? Find the answers here. - There are no suggestions because the search field is empty. 1. [Help Center](https://help.revcontent.com/knowledge?hsLang=en) 2. [Email Monetization](https://help.revcontent.com/knowledge/email-monetization?hsLang=en) # Email Monetization Invalid Traffic (IVT) Filters RevContent uses advanced Invalid Traffic (IVT) filters to protect the integrity of your email monetization efforts. These filters automatically identify and block traffic that appears to be bot-generated, fraudulent, or non-human to ensure only genuine user interactions are counted.  ##### **What’s Filtered** **User Agent Filtering** We detect and filter automated traffic such as search engines, spiders, and link validators based on their User Agent.  **IP Filtering** We keep a record of IPs that are known datacenter or hosting provider IPs such as Amazon, Azure, Google Cloud, as well as residential IPs that are exploited by bot and spam networks.  **Duplicate Click Hash** We monitor user-specific signals like the clickhash to determine if clicks with the same widgetID, user IP, user agent, etc are occurring multiple times and indicate artificial behavior.  **Click to Impression Duration**We automatically disregard clicks that occur too quickly after an impression, as they are typically generated by automated systems rather than real users.  ##### **Why This Matters** **Protects revenue accuracy** Advertisers only want to pay for real user engagement. Filtering out invalid clicks keeps reported performance and billing aligned with the actual value.  **Builds Trust With Advertisers** Strong IVT protection demonstrates quality inventory, which strengthens long-term partnerships and demand.  **Protects Your Reputation** Prevents potential penalties, refunds, or account issues that can result from passing invalid traffic to buyers. **Improves Optimization** With bot traffic removed, your reporting reflects try user behavior, making it easier to optimize for performance   ##### **Partner Transparency** In your Publisher login, you can see “Unfiltered Clicks” (all clicks recorded before IVT filters are applied) as well as “Billable Clicks” (all clicks that passed IVT checks and were billed).  Click [here](https://help.revcontent.com/knowledge/email-monetization-reporting?hsLang=en) to learn more about Email Monetization Reporting ##### **The Bottom Line** By blocking bots and unreliable sources, we protect the accuracy of your revenue, keep your data clean, and increase the value of your inventory - driving lasting trust and stronger advertiser demand.  - [General Information](https://help.revcontent.com/knowledge/general-information?hsLang=en) - [Compliance Policies](https://help.revcontent.com/knowledge/compliance-policies?hsLang=en#main-content) - [Campaign Guidelines](https://help.revcontent.com/knowledge/compliance-policies?hsLang=en#campaign-guidelines) - [Site Guidelines](https://help.revcontent.com/knowledge/compliance-policies?hsLang=en#site-guidelines) - [Resources](https://help.revcontent.com/knowledge/compliance-policies?hsLang=en#resources) - [Native API](https://help.revcontent.com/knowledge/native-api?hsLang=en) - [Advertisers](https://help.revcontent.com/knowledge/advertisers?hsLang=en#main-content) - [RevContent Best Practices](https://help.revcontent.com/knowledge/advertisers?hsLang=en#revcontent-best-practices) - [Campaign Options](https://help.revcontent.com/knowledge/advertisers?hsLang=en#campaign-options) - [Optimization Tips and Tools](https://help.revcontent.com/knowledge/advertisers?hsLang=en#optimization-tips-and-tools) - [Troubleshooting](https://help.revcontent.com/knowledge/advertisers?hsLang=en#troubleshooting) - [Advertiser Tracking](https://help.revcontent.com/knowledge/advertisers?hsLang=en#advertiser-tracking) - [Advertiser API](https://help.revcontent.com/knowledge/advertisers?hsLang=en#advertiser-api) - [Accounting & Billing](https://help.revcontent.com/knowledge/advertisers?hsLang=en#accounting-billing) - [Demand-side Platforms](https://help.revcontent.com/knowledge/advertisers?hsLang=en#demand-side-platforms) - [Publishers](https://help.revcontent.com/knowledge/publishers?hsLang=en#main-content) - [Publisher Account](https://help.revcontent.com/knowledge/publishers?hsLang=en#publisher-account) - [Widget Settings & Options](https://help.revcontent.com/knowledge/publishers?hsLang=en#widget-settings-options) - [Labs Widgets](https://help.revcontent.com/knowledge/publishers?hsLang=en#labs-widgets) - [Publisher Reporting](https://help.revcontent.com/knowledge/publishers?hsLang=en#publisher-reporting) - [Publisher Compliance](https://help.revcontent.com/knowledge/publishers?hsLang=en#publisher-compliance) - [Publisher Payments](https://help.revcontent.com/knowledge/publishers?hsLang=en#publisher-payments) - [Email](https://help.revcontent.com/knowledge/publishers?hsLang=en#email) - [Supply-side Platforms](https://help.revcontent.com/knowledge/publishers?hsLang=en#supply-side-platforms) - [Email Monetization](https://help.revcontent.com/knowledge/email-monetization?hsLang=en) - [Terms & Agreements](https://help.revcontent.com/knowledge/terms-agreements?hsLang=en) [![Chill listening crop-3](https://help.revcontent.com/hs-fs/hubfs/revcontent-mark-BK-1.png?width=30&height=28&name=revcontent-mark-BK-1.png "Chill listening crop-3")](https://revcontent.com/) © 2026, RevContent, LLC. 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