Email Monetization Invalid Traffic (IVT) Filters

RevContent uses advanced Invalid Traffic (IVT) filters to protect the integrity of your email monetization efforts. These filters automatically identify and block traffic that appears to be bot-generated, fraudulent, or non-human to ensure only genuine user interactions are counted. 

What’s Filtered

User Agent Filtering
We detect and filter automated traffic such as search engines, spiders, and link validators based on their User Agent. 

IP Filtering
We keep a record of IPs that are known datacenter or hosting provider IPs such as Amazon, Azure, Google Cloud, as well as residential IPs that are exploited by bot and spam networks. 

Duplicate Click Hash
We monitor user-specific signals like the clickhash to determine if clicks with the same widgetID, user IP, user agent, etc are occurring multiple times and indicate artificial behavior. 

Click to Impression Duration
We automatically disregard clicks that occur too quickly after an impression, as they are typically generated by automated systems rather than real users. 

Why This Matters

Protects revenue accuracy
Advertisers only want to pay for real user engagement. Filtering out invalid clicks keeps reported performance and billing aligned with the actual value. 

Builds Trust With Advertisers
Strong IVT protection demonstrates quality inventory, which strengthens long-term partnerships and demand. 

Protects Your Reputation
Prevents potential penalties, refunds, or account issues that can result from passing invalid traffic to buyers.

Improves Optimization
With bot traffic removed, your reporting reflects try user behavior, making it easier to optimize for performance

Partner Transparency

In your Publisher login, you can see “Unfiltered Clicks” (all clicks recorded before IVT filters are applied) as well as “Billable Clicks” (all clicks that passed IVT checks and were billed). 

Click here to learn more about Email Monetization Reporting

The Bottom Line

By blocking bots and unreliable sources, we protect the accuracy of your revenue, keep your data clean, and increase the value of your inventory - driving lasting trust and stronger advertiser demand.