Entertainment Policy Guidelines

The promotion of any entertainment products or services must adhere to the policies listed below:

Social Gaming Casinos

 Campaign Requirements:

  1. Landing pages must disclose that users will not win “real money” in a clear and conspicuous manner

  2. Disclose that users will not win “real money” in the terms and conditions section if promoting an offer that goes directly to an app store

Campaigns Cannot:  

  1. Direct users to a gambling offer that includes real money or other equivalent vouchers

  2. Be linked to other websites or apps that offer real money or any other equivalent vouchers

Thumbnails and Headlines Cannot:

  1. Use exaggerated claims unrelated to the product, false, or unclear that the offer being prompted is an app 

  2. Show images of people cheating 

Movies, Television, and Music

Campaign Requirements:

  1. Must adhere to our copyright policies

Campaigns Cannot:

  1. Contain any sort of grotesque, graphic, or disturbing Imagery such as blood, aggressive violence, etc.

Video Games 

Campaign Requirements:

  1. Campaigns must adhere to the ESRB Guidelines This also includes that ESRB/PEGI ratings must be displayed clearly and conspicuously on the landing page. (Available at: https://www.esrb.org/publishers/ArcManual.aspx)