False Geo-Targeting Claims

Revcontent does not allow the practice of False Geo-Targeting Claims. If your campaign is flagged, your landing page will be checked to ensure that it has documentation establishing that the claims are truthful and authentic.
For example, Revcontent will deny any campaign utilizing Geo-Targeting preceding the reference of a person, or group of people.


 Ad: "New Rule in <State>"
 Landing Page: There is no explanatory documentation on the landing page establishing that there is a law, rule, practice, or policy affecting auto insurance rates in the state referenced.

 Ad:  "___% of homes in <Locality> at risk for bed bugs" 
 Landing Page: There is no explanatory documentation referenced on the landing page that a certain percentage of the homes in an identified locality are at risk for bed bugs.


What happens if I violate this policy?

  •  Ad denial: Ads that don't follow this policy may get denied. A denied ad won't be able to run until the policy violation is fixed and the ad is approved.
  • Domain Disabling / Suspension: We may suspend websites that violate this policy, meaning that the website can no longer be advertised with Revcontent until the problem is fixed.
  • Account Termination: An account may get terminated if you have several violations or a serious violation. If this happens, all ads in the terminated account will stop running, and we may no longer accept advertising from you. Any related accounts may also be terminated and your new accounts may get automatically suspended at setup.


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