Headline and Image Requirements

The Do's and Don'ts

Headline Requirements:

Headlines Must:

  • Capitalize the first letter of all major words (ex. The World’s Scariest Roller Coasters)
  • Have correct spelling and grammar

Headlines Cannot: 

  • Use inappropriate or improper punctuation such as repeated punctuation (???!!!) or symbols (-->, @, *, etc) are not allowed
  • Use of ellipses(…) at the end of the headline
  • Use ALL CAPS (exception: Acronyms such as NASA)
  • Objectify women (ex. 10 Hottest Women in the World)
  • Use false, misleading, or deceptive claims of any kind (any and all claims made in headlines MUST be substantiated on the landing page)
  • Use vulgar or crude language
  • Editorial content cannot use images or headlines that contain misleading or outright false information (ex. Transformation content with an untrue before and after)
  • Compare any product to a “branded” medication (ex. Viagra, Metformin, etc)

Image Requirements:

Images Must:

  • Meet the following image specs:  1000 X 750 pixels (or an increment of that, following a 4:3 ratio)
  • Fill the entire space allotted for creative

Images Can:

  • Have partial text when relevant
  • Have arrows/circles when relevant
  • Use images of women in bikinis (must fully cover and be relevant to niche)

Images Cannot:

  • Have a border or partial border/show white space along any side of the creative
  • Be blurry or pixelated
  • Have excessive animation or flashing.
  • Have excessive or cut off text
  • Use poorly drawn arrows or circles
  • Use excessive photoshop
  • Be sexual in nature (this includes but is not limited to, overt nudity, phallic-shaped images, objectifying images, or excessive PDA) :
  • Contain grotesque imagery (including but not limited to rashes, blood, torture, etc)
  • Be collage-style images
  • Contain before and after images

Additional Requirements:

Language Targeting:

Language Targeting Must:

  • The language selected must be accurate to the language of the headline.

Language Target Can:

  • Target “All” languages ONLY if the language used in the headline is not an option to target in our system

Brand Name:

Brand Name Must:

  • List either the landing page branding, offer branding, or domain branding.
  • Capitalize the first letter of all major words

Brand Name Cannot

  • Contain symbols or punctuation (including dashes)


Descriptions Must:

  • Follow the above headlines rules (with the exception that every word does NOT have to be capitalized)