HTML Ad Unit ESP - SalesForce

A guide to generating UUIDs with SalesForce

Salesforce offers variable tags which dynamically pull in personalized campaign and user data. By using combinations of these tags we can generate and pass unique identifiers (UUIDs) into the key parameter without the need for any javascript. For example:

%%user_crm_id%% pulls in the prospect's Lead or Contact CRM ID
%%subject%% pulls in the email subject line

By combining these tags we can successfully create a dynamic UUID and our key parameter would therefore look something like this:

key=[%%user_crm_id%%][%%subject%%]

Custom variable tags can also be created and added to the default variable tags above to ensure each key value is unique.

NOTE: the same UUID must always be passed into the key parameter of both the anchor and image tag