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Native Advertising Best Practices

Welcome to advertising with RevContent! Whether it’s your first time buying native traffic or you’re an experienced advertiser, you can benefit from following these best practices.


Getting Started

Below are specific tips on bidding, content creation, and optimization strategies to help you create your first campaign in minutes.

It will be important to define your goals and objectives to ensure your campaigns are set up correctly. Do you only want to target desktop users? How much do you plan to spend each day? Knowing what you want to accomplish will help set you up for success in your first campaign.


Account Funding

Your account must be funded to run campaigns. Funding can be via credit card or wire transfer. You can also set up auto-funding with your credit card to ensure your account always has enough funds to keep your campaigns active. More information on account funding can be found here.


Campaign Setup

You’ll start by giving your first campaign a name. We recommend using a naming convention that makes it easy for you to distinguish what each campaign is targeting or promoting. For example, you may want to use {Campaign} {Target Geo} {Target Device} so that your first campaign is called “Auto Insurance - US - Mobile”.

Next, you will select your bid type. This can be either CPC (Cost Per Click) or VCPM (Cost Per Thousand Viewable Impressions). In most cases, you will want to use CPC bidding so that you're only charged when your ad is clicked. Once you’ve selected your bid type, you will set your campaign’s default bid. We suggest that you set a competitive bid for launch so that you can quickly test out the wide range of publishers on RevContent’s network. You can adjust your bids later via “Widget Targeting” to optimize your campaign.

From here, you will set your other campaign settings, such as your daily budget, start/end date, and targeting. More information on these settings can be found below.


Campaign Targeting

Country targeting is available and can be used to either include or exclude certain countries from your targeting. Our top five largest sources are the United States, United Kingdom, Brazil, India, and Canada. We suggest when targeting one of these countries to do so individually. Below the country level, geographic targeting is also available at the state/region level for many countries. Once you select your country to target, other available options will appear. Metro level and ZIP Code level are also available in the United States. 

Device targeting allows you to select which device types, operating systems, and browsers your campaign will serve on. It is highly recommended that campaigns targeting desktop devices be run in a separate campaign from mobile devices. The bids needed for each device can vary dramatically, so combining them into one campaign will decrease your performance.


Tracking Options

Tracking your campaign's performance is an essential part of any strategy. To better assist you with your various tracking needs, we provide a UTM (Urchin Tracking Model) builder within each of your campaign's "Settings" section. You can use this tool to automatically add any preferred tracking variables to all of your content URLs without having to manually modify each. Using this tool will also prevent your content from going back into a reviewal status whenever tracking URL modifications are needed. While you're welcome to add in any custom variables you'd like, our list of supported dynamic tracking variable options can be found here.

Along with UTM tracking, we also have a pixel for tracking page views per session. This is especially recommended for advertisers promoting content. The instructions for setting this up are at the bottom of each campaign’s “Settings” section.


Content Creation

Every great campaign starts with great content creation. We suggest adding at least 3 - 5 images to your campaign to start. Try out different images with each of your headlines to find the winning combination. Because CTR (Click-Through Rate) is such an important part of winning traffic on RevContent, testing new creatives, headlines, and CTAs (Call-to-actions) frequently is vital to achieving your goals. 

All new content added to RevContent’s network is reviewed by our Policy Team for compliance with our guidelines before it can receive impressions. More information about our guidelines can be found below.

Headline and Image Requirements


Conversion Tracking

RevContent offers a conversion pixel option as well as S2S conversion tracking for recording sales and/or other conversion metrics. More information can be found at the links below: 

Conversion Pixel Setup

S2S Conversion Pixel Setup


Bidding Tip

Your bids and CTR (Click-Through Rate) play a critical role. If a widget is performing well, you can increase the bid to generate more traffic on it.


Optimization Tip

Once you get the above areas set up, you can turn your focus to ensure your campaign is fully optimized. A big factor in this will be your CTR (Click-Through Rate). A strong CTR (Click-Through Rate) allows you to achieve higher traffic volumes without the need to increase bids.

Allow your creatives to run for a week, or until you’ve hit at least $300 - $500 spend before you start analyzing the data to see what is performing for you. Once you've assessed a widget's performance, increasing or decreasing its bid will determine whether your campaign serves more or less on it.