Other Verticals Policy Guidelines

Please see additional advertising policies below:

Automotive Vehicles

Campaign Requirements:

  1. Advertisements must comply with all legal requirements related to the promotion and sale of automotive vehicles

Campaigns Cannot:

  1. Target any geo that prohibits such promotions

Thumbnails and Headlines Cannot:

  1. Use images of females that are sexual in nature

Charities and Social Initiatives

Campaign Requirements:

  1. Advertisements must comply with all legal requirements related to the promotion of charities and social initiatives

  2. Campaigns must provide substantiation that the charity being promoted is registered in order to run on our top-tier sites

Thumbnails and Headlines Cannot:

  1. Depict any kind of violence or rioting

Chemicals

Campaign Requirements:

  1. Advertisements cannot promote any products listed under our list of Unapproved Pharmaceuticals and Supplements

Campaigns Cannot:

  1. Promote any chemical that is prohibited in the targeted geo

Computer Technology

Campaign Requirements:

  1. Advertisements must comply with any and all legal requirements related to the promotion of computer technology

Campaigns Cannot:

  1. Promote any type of computer “enhancement" software

Education

Campaign Requirements:

  1. Advertisements must comply with any and all legal requirements related to the promotion of education

  2. Any earnings claims relating to the results of education products, software, and services must be substantiated with a clear and conspicuous disclosure that states earnings results will vary and are not guaranteed

Campaigns Cannot:

  1. Promote any offer that is prohibited in the targeted geo

Food

 Campaigns Requirements:

  1. Advertisements must comply with any and all legal requirements related to the promotion of food

  2. Any food supplement products that make health claims must also adhere to our Healthcare Policies

Campaigns Cannot:

  1. Promote any offer that is prohibited in the targeted geo

Insurance

Campaigns Requirements:

  1. Advertisements must comply with any and all legal requirements related to the promotion of insurance

Campaigns Cannot:

  1. Make any kind of false promises (Ex: “Drivers are getting a big payday")

  2. Give users a false sense of urgency (Ex:" You must do this today")

Real Estate

Campaigns Requirements:

  1. Advertisements must comply with any and all legal requirements related to the promotion of real estate.

  2. Campaigns must also adhere to our Finance and Loan policies

Religion

Campaigns Requirements:

  1. Advertisements must comply with any and all legal requirements related to the promotion of religion

Campaigns Cannot:

  1. Be offensive, bigoted, or misleading

Surveillance and Spy Equipment

Campaigns Requirements:

  1. Advertisements must comply with any and all legal requirements related to the promotion of surveillance and spy equipment

Campaigns Cannot

  1. Promote the use of the equipment for non-legitimate use or illegal purposes  

TV and Telecommunications

Campaigns Requirements:

  1. Advertisements must comply with any and all legal requirements related to the promotion of TV and telecommunications

Sweepstakes and Contests

Campaigns Requirements:

  1. Advertisements must comply with any and all legal requirements related to the promotion of Sweepstakes and Contests

  2. The terms and conditions of any sweepstakes or contest must be substantiated on the landing page

Thumbnails and Headlines Cannot:

  1. Headlines cannot state specific dollar amounts unless it is qualified by stating there is only a "chance" to win that amount (Ex: "You May Have a Chance to Win $1,000)