Restricted Content

Alcohol & Restricted Substances

Promotion of restricted substances must comply with applicable regional legislation and established industry guidelines. Offers should restrict visibility to audiences of legal purchasing age, display clear disclaimers, and include messaging that encourages safe and responsible use.

Alcohol

Acceptable Practices:

• Campaigns may highlight brand heritage, product quality, or taste with descriptive language (such as, “smooth finish” or “crafted in small batches”).
• Landing pages should include responsible drinking reminders and required disclaimers where applicable.

Prohibited Practices:

• Campaigns must not target or appear to target individuals under the legal drinking age within the relevant market.
• Claims that suggest alcohol consumption enhances physical performance, health, or has any therapeutic benefits are not allowed.
• Alcohol-related products must be promoted in a responsible and brand-appropriate context and must not imply excessive drinking.

• Endorsements or testimonials that cannot be verified and/or misrepresent the effects of alcohol are not permitted.

Creative Restrictions:

• Do not use visuals that glamorize overconsumption, depict underage individuals, or associate drinking with hazardous activities such as driving.
• Campaign headlines and imagery must avoid language or symbolism that appeals primarily to minors (for example, cartoons and youth culture references).

Cannabinoids (CBDs)

Acceptable Practices:

• CBD products may be promoted if they contain no more than the legally permitted THC level for the targeted market (typically 0.3% or less).
• Campaigns may target approved countries only, including the US, CA, UK, AU, NZ, and DE.
• Advertisers must ensure promotions comply with the minimum legal age requirement for each market (commonly 18 or 21).
• Product ingredients and THC levels must be clearly disclosed on the landing page, along with any required advisory or FDA disclaimers.
• Any claims in headlines or landing page copy must be substantiated with reliable, publicly available sources.

Prohibited Practices:

• Campaigns must not promote CBD products that exceed the permitted regional THC threshold or lead to the sale of any non-CBD cannabis product.
• Health or medical claims that allude to treatment, cure, or prevention of disease are not allowed.
• Campaigns must not imply endorsements that are unverifiable or misleading.

Creative Restrictions:

• Images must not feature marijuana plants, leaves, buds, or flowers.
• Campaigns may not depict smoking or inhalation of CBD products.
• Avoid close-up visuals of tincture drops being placed directly in the mouth.
• Headlines must not reference recreational slang (“weed,” “pot,” “bud”) or other medications by brand name.

 

Beauty & Cosmetics

Advertising for beauty, anti-aging, and cosmetic products must comply with RevContent’s Healthcare policies in addition to the requirements in this section. Campaigns should present products in a responsible, accurate manner, and avoid misleading or exaggerated angles.

Acceptable Practices:

• Cosmetic products may be promoted for their specific role in supporting the skin’s natural renewal process.
• General benefit claims such as “helps skin feel smoother” or “improves the look of your complexion” are acceptable.
• Skincare products may highlight sun protection properties if they contain a minimum SPF of 15.
• Claims related to reducing the appearance of scars, blemishes, or other skin imperfections are permitted if supported by clearly sourced and publicly available clinical studies.

Prohibited Practices:

• Claims of lasting or age-reversing physical changes are not permitted. Terms like “anti-aging” or “wrinkle-reducing” are acceptable only when clearly presented as temporary or cosmetic.
• Comparisons that equate product results to the extent or permanence of surgical or medical procedures will not be approved.
• Campaigns must not imply endorsements that are either not verifiable or blatantly inaccurate.

Creative Restrictions:

• Images must clearly depict the promoted product and avoid ambiguous visuals such as substances on hands or fingers without clear context.
• Do not use shocking, graphic, or grotesque imagery (including, stretched/pulled skin, extreme close-ups of scars, rashes, or other skin conditions).

 

Charities & Social Initiatives

When promoting any charity or social initiative, campaigns must communicate their mission with transparency and integrity, showcase verified organizations, and avoid deceptive or exploitative content.

Acceptable Practices:

• Advertisers must represent accredited, reputable nonprofits with no record of fraud or scandals (such as, BBB accreditation).
• Ads must accurately reflect the mission, provide transparent information, and specify how donations are used.
• Campaigns must comply with applicable laws and privacy regulations.
• Messaging should educate and inspire audiences, not focus solely on requesting donations.
• Religion-based charities and faith-driven initiatives are allowed, provided they comply with our charitable guidelines and do not imply hate, exclusion, or discrimination.

Prohibited Practices:

• Fundraising is limited to legitimate nonprofit organizations and any individual solicitation is not permitted.
• Ads containing misleading or false claims about the charity, fundraising process, or donation use are not permitted.
• Any conditions or limits on how donations are used must be clearly disclosed to avoid ambiguity.
• Campaigns must not imply endorsements, partnerships, or government affiliation that are not authorized.
• All sponsored content landing pages must be clearly labeled as advertising.

Creative Restrictions:

• Ads must avoid graphic imagery or messaging that exploits suffering, distress, or vulnerable populations.
• Imagery and headline copy should respect the dignity of beneficiaries and audiences and avoid sensationalism or emotional manipulation.
• Visuals cannot depict any kind of violence or rioting.

 

Contests, Promotions, & Sweepstakes

When running contests, sweepstakes, or promotions, advertisers must prioritize fairness, transparency, and compliance with applicable laws in the targeted region(s). Contests reward skill or creativity and must clearly outline judging criteria, while sweepstakes rely on chance and must disclose odds of winning. Promotions, including free trials or deep discounts, require clear disclosure of all terms, such as trial periods, cancellation policies, and potential future costs.

For more details on content formats, see our Advertorial-Themed Landing Pages Policy Guidelines.

Acceptable Practices:

• Campaigns must clearly state eligibility, entry process, deadlines, prize details, odds of winning (if applicable), and how winners will be notified and prizes redeemed, in full compliance with applicable laws and regulations.
• Official rules or terms must be prominently displayed and written in clear, accessible language.
• All claims about prizes, promotions, odds, and conditions must be accurate and not misleading.
• Free trials or promotional offers must fully disclose terms, including duration, cancellation process, auto-renewal, and any fees.
• Limited-time opportunities may be highlighted only when the timeframe is genuine and verifiable.

Prohibited Practices:

• Misrepresenting prizes, odds of winning, availability, or promotion terms is not allowed.
• Hiding important conditions, like cancellation or renewal terms, in fine print or hard-to-find locations will result in rejection.
• False urgency tactics or claims of exclusivity are not permitted (for instance, “this offer is only available to you” when it is broadly available)
• Advertisers may not target or attempt to appeal to individuals outside of eligibility criteria, such as minors in 18+ sweepstakes or restricted geographic regions.
• Campaigns tied to gambling, lotteries, or games of chance that are not legally authorized are prohibited.

Creative Restrictions:

• Headlines, thumbnails, or other assets must not display dollar amounts or rewards without clearly stating they represent a chance to win, not a guarantee.
• Visuals must not depict prizes or rewards that are not actually being offered.
• Use of third-party logos, trademarks, or endorsements is acceptable only with authorized permission.

 

Dating & Relationships

Campaigns in this category must promote credible online dating services in a brand-safe, respectful, and lawful manner.

Acceptable Practices:

• Ads must accurately describe the service offered and all subscription details.
• Messaging should encourage appropriate interactions, consent, and safe dating practices.
• Services targeting specific demographics are allowed, provided they do not stereotype, demean, or discriminate.
• Campaigns must comply with applicable laws, age restrictions, and privacy regulations.

Prohibited Practices:

• Any implied facilitation of sexual encounters, infidelity, escort services, or access to adult/sexually explicit content is not permitted.
• Campaigns must not glorify socio-economic, cultural, or demographic differences, particularly when advertising offers on “international dating.”
• Ads cannot promote “mail-order bride” schemes or any content suggestive of trafficking.
• Promotion of any video chatting or live video communication services is not allowed.

Creative Restrictions:

• Avoid objectification or sexually suggestive imagery, gestures, or poses (such as, people in bed and/or women in underwear/lingerie)
• Any exaggerated “before and after” depictions, unrealistic scenarios, or sensationalized dating outcomes will be denied.

 

E-Commerce & Consumer Products

When marketing in e-commerce, advertisers should uphold consumer trust by promoting authentic products and presenting them in a transparent manner. These guidelines set broad standards for the wide range of physical goods marketed online and require advertisers to follow regional regulations, use branding responsibly, and avoid practices that could set unrealistic expectations as to the end product or mislead users about its value.

Acceptable Practices:

• Products must be described accurately in terms of origin, quality, safety, and authenticity.
• Automotive and food-related campaigns must comply with applicable safety, labeling, and advertising regulations, including regional rules in Brazil, Taiwan, Singapore, and the UK. This includes restrictions on health claims, nutrition labeling, and categories such as whey proteins, caffeine-based foods, Nutri-Grade “D” beverages, and HFSS products.
• Food items making health-benefit claims must also adhere to the guidelines outlined in the Pharmaceuticals & Dietary Supplements section of this document.
• Sponsored placements must include clear and conspicuous disclosures (“Advertisement,” “Sponsored,” etc.), especially when highlighting benefits or promotional offers. For more details on content formats, see our Advertorial-Themed Landing Pages Policy Guidelines.
• Branding elements such as logos, marks, and certifications may only be used with proper authorization.
• Landing pages must provide transparent offers, correct pricing, and simple, mobile-friendly purchase paths.

Prohibited Practices:

• Ads cannot promote counterfeit, imitation, or misleading goods, nor use terms such as “replica,” “knock off,” or “clone.”
• Misuse of logos, marks, or certifications without proper authorization is not allowed.
• Campaigns cannot make unsubstantiated product claims or deceive users with benefits not verified by reliable data or permitted by local laws.
• Regional regulations that explicitly prohibit categories (e.g., Nutri-Grade “D” beverages in Singapore, HFSS restrictions in the UK, health-benefit food claims in Brazil and Taiwan) must be strictly followed.

Creative Restrictions:

• Campaigns cannot use misleading icons, fake reviews, or imagery designed to confuse users about brand authenticity or product sourcing.
• Ad units must include conspicuous sponsorship labeling that stands out from imagery and is clearly visible prior to user interaction.
• Campaign visuals must respect brand identity standards and only use logos or certifications with legal, documented permission.

 

Education & Employment

Content in this category should present opportunities in a way that is accurate and emphasizes genuine educational value or legitimate career opportunities without resorting to sensationalism, unrealistic lifestyle depictions, or practices that could exploit vulnerable audiences.

Acceptable Practices:

• Campaigns may feature accredited institutions, recognized training programs, and verified job listings.
• All program features, costs, prerequisites, or other requirements must be clearly stated.
• Any specific earnings claims related to educational products, software, or certifications must include a clear and conspicuous disclosure that results will vary and are not guaranteed.
• Programs must comply with applicable labor, education, and privacy laws.
• Faith-based seminars, workshops, and educational programs may be promoted when described clearly and without disparagement of other beliefs.

Prohibited Practices:

• Misrepresenting job opportunities or training programs by highlighting unrealistic or unlikely outcomes is not allowed.
• Campaigns focused on recruiting or targeting minors inappropriately for work or training will be denied.
• Claims of guaranteed employment, advancement, admission, or earnings without proof are not permitted.
• Promotion of educational or employment programs may be restricted or prohibited in certain regions and advertisers must always comply with local regulations.

Creative Restrictions:

• Messaging or visuals that suggest exaggerated earnings, quick wealth, or financial success with minimal effort or time investment are not allowed.

• Imagery must not depict staged work environments or misleading “work from anywhere” scenarios that are inaccurate to actual job or training conditions or other high-status settings intended to imply rapid financial gain.

 

Entertainment & Gaming

Advertising in this category is permitted when promoting legitimate media, games, or gaming services in a transparent and responsible manner. Content must respect copyright and intellectual property protections, display any required industry ratings or disclosures, and adhere to regional or age-based restrictions. Offers that misrepresent the product, its outcomes, or its availability are not allowed.

Film, Music, & Literary Media

Acceptable Practices:

• Campaigns can promote legally available movies, television shows, music, e-books, or audiobooks from authorized sources.
• All ads must include applicable industry self-regulatory ratings or content disclosures (MPAA, ESRB, parental advisory, or equivalent), and clearly note if a rating has not yet been assigned.
• Any claims about availability, release dates, or content must be accurate and verifiable.
• Advertisers must comply with copyright, trademark, and other applicable intellectual property laws.

Prohibited Practices:

• Any promotion of pirated, unauthorized, or illegally obtained media is prohibited.
• Red Band content or any material rated strictly for mature audiences is not permitted.

Creative Restrictions:

• Imagery may not contain grotesque, graphic, or disturbing content, including excessive blood, aggressive violence, or other elements intended to shock or unsettle viewers.
• Ads must accurately reflect the media being promoted and not mislead about its content, tone, or audience suitability.
  
  

Video Games 

Campaigns must adhere to all guidelines outlined in the Film, Music, & Literary Media section above, in addition to the following:

• Content must comply with the Entertainment Software Rating Board (ESRB) and Pan European Game Information (PEGI) guidelines for age-appropriateness and content descriptors (ESRB: https://www.esrb.org/publishers/ArcManual.aspx ; PEGI: https://pegi.info/).
• ESRB/PEGI ratings must be displayed clearly and conspicuously on the landing page.
• Advertisers must not promote unauthorized game hacks, cheats, or modifications that violate the game’s terms of service or intellectual property rights.
  
  

Social Gaming Casinos

Acceptable Practices:

• Offers may direct to an app store, installation page, or in-browser game, provided the user experience is transparent and all referrals lead to games where users play for virtual currency only.
• All ads and/or landing pages must clearly disclose that players cannot win real money or equivalent prizes.

Prohibited Practices:

• Campaigns may not depict people cheating, committing fraud, or engaging in other unethical behavior.
• Use of misleading, exaggerated, or false claims about winnings or gameplay is not permitted.
• Ads cannot at any point link to external sites or apps that provide real-money gambling or equivalent vouchers.

Creative Restrictions:

• Visuals and messaging must accurately represent the game experience and virtual currency system.
  
  

Gambling

Campaigns promoting gambling or lottery products must prioritize responsible play, comply with all relevant laws and licensing requirements, and clearly disclose that the content is an advertisement or advertorial. RevContent does not allow promotion of gambling or casino-style landing pages in any country that prohibits such promotions without proper licensing information.

Acceptable Practices:

• Campaigns may promote gambling or lottery products only in regions or states where legally permitted.
• Landing pages must clearly disclose responsible gambling messages and/or include a reference to a toll-free help line number. 
• Factual stories of winnings may be shared if actual odds are disclosed clearly, and headlines do not list specific winning amounts (except for state/official/premium lotteries, where amounts can be shown if the potential to be split between winners is disclosed).
• Affiliate or third-party advertisers must identify their own branding as well as disclose their relationship to the end product being promoted.

Prohibited Practices:

• Advertising aimed at ineligible individuals, whether due to age restrictions or regional limitations is prohibited (such as, the sale of US Powerball tickets outside the US).
• Claims or implications of “low risk,” “foolproof,” solving financial problems, or using gambling as an alternative form of employment are not permitted.
• Messaging cannot mislead individuals by creating false impressions that content originates from a news source or by referencing winnings in ways that are atypical, unverifiable, or otherwise deceptive.

Creative Restrictions:

• Ads may not depict underage individuals or use imagery that is risqué, sexually suggestive, or otherwise inappropriate.

• Imagery must accurately reflect the game, product, or offer being promoted.

• Creative assets must not imply that gambling outcomes can be guaranteed, manipulated, or achieved through tricks, hacks, or cheating.
• Testimonials or winner stories may only be used when they originate from the actual gambling operator being promoted; they may not be fabricated, unverifiable, or repurposed from unrelated sources.

 

Finance, Loans, & Investments

Marketing in the finance sector is permitted when campaigns promote legally available financial products or services in a transparent, responsible, and compliant manner. All campaigns must adhere to local laws, display required licensing information, and provide clear disclosures regarding fees, repayment terms, and investment risks. Advertisers are responsible for consulting legal counsel to ensure full compliance with applicable regulations. RevContent prohibits promotions that are deceptive or that could cause users to unknowingly incur financial losses.

Lending & Banking Products

Campaigns promoting loans (including payday and short-term loans), mortgages, credit products, banks, payment services, or tax preparation must adhere to the following guidelines:

Acceptable Practices:

• Ads may feature lending and banking products and/or services where legally permitted and if properly licensed with the appropriate regulatory authorities.
• Landing pages must clearly disclose repayment terms, interest rates, applicable fees, and any required regulatory or consumer protection notices (such as, APR for loans or CFPB disclosures for credit).
• Tax preparation offers must include relevant regional disclosures and provide a link to the official requirements for the targeted geography.
• Payment service providers must display licensing information (for instance, money transmitter license) for the states or regions where services are offered.
• Credit-related advertising must comply with Fair Credit regulations or meet the equivalent standards in the targeted region.
• Initial offer pages for lending or credit services must clearly disclose that users must complete all required steps for standard qualification and that approval is not guaranteed.

Prohibited Practices:

• Campaigns may not misrepresent licensing status, repayment obligations, or eligibility requirements.
• Hidden fees, unclear terms, or blocked disclosures are not allowed.
• Services may not be denied or promoted in a discriminatory manner based on race, gender, national origin, or other protected characteristics.
• Ads must not set out to target vulnerable individuals in crisis or exploit urgent financial needs, desperation, or difficult personal circumstances.
• Foreign banks, offshore accounts, or tax-evasion services may not be advertised relative to the targeted region.
• Tax preparation companies cannot claim to be certified by the IRS or equivalent organization in the targeted geo without proper substantiation.
• Messaging cannot use misleading language such as “easy,” “foolproof,” “guaranteed approval,” or “low risk.”

Creative Restrictions:

• Ads may not impersonate government entities or display seals, checks, or logos that could imply official affiliation unless legally authorized.
• Headlines and thumbnails must not contain exaggerated savings claims, vague promises, or unverifiable testimonials.
  
  

Investment Products & Services

Campaigns promoting any investment opportunities, investment management services, or Forex trading platforms must target regions where legally permitted, hold proper licensing where required, and adhere to the following guidelines:

Acceptable Practices:

• Campaigns may promote the following products or services, provided they are properly licensed in the target region: Broker-dealers, stock brokerage services, asset management firms, exchange-traded funds (ETFs), and financial advisors. Personal wealth management tools may be promoted without the licensing requirements mentioned.
• Landing pages must prominently disclose the risks involved, including the potential for financial loss.
  • Example of a compliant disclosure: “Trading involves significant risk of loss and is not suitable for all investors. Consider your investment objectives, experience level, and risk tolerance carefully before trading. Never invest money you cannot afford to lose.”
• All fees, commissions, and terms must be disclosed clearly and conspicuously on ads and landing pages.
• Any third-party endorsements must be substantiated and, when referenced, include a hyperlink to the original source.
• Advertisers must provide accurate business contact information, including the physical location of the company.

Prohibited Practices:

• Campaigns must not make guarantees of profit, imply “low risk,” or use terms such as “foolproof” or “risk-free.”
• Landing pages must not include testimonials, exaggerated success stories, or misleading earnings outcomes.
• Campaigns must not suggest that users can achieve financial freedom, be trained to eliminate risk, or solve financial problems solely through the investment product.
• Hidden fees, undisclosed charges, or misleading terms are strictly prohibited.
• Ads cannot claim superior results compared to competitors without substantiation.
• Promotions must not include fraudulent schemes, such as Ponzi, pyramid, penny stocks, or binary options offerings.

Creative Restrictions:

• Ads must not use imagery or language that implies guaranteed returns or effortless wealth.
• Testimonials, before-and-after stories, or user success cases may not be used by third parties, even if verifiable.
• Visuals must not include celebrities, politicians, or minors.
• Creatives must accurately represent the product or service being promoted.
• Logos, seals, or official-looking symbols may only be used if directly associated with the advertised investment platform or regulatory body.

Cryptocurrency

Campaigns promoting cryptocurrency trading platforms or educational resources about such exchanges must comply with the Investment Products & Services guidelines above, as well as the following:

Acceptable Practices:

• Ads may feature eBooks, legitimate trading platforms, or app installs that direct users to a licensed cryptocurrency trading platform.
• All campaigns must be licensed by the appropriate regulatory authority for the targeted region, comply with general investment guidelines, and advertise the platform rather than the specific currency itself.
• Landing pages must provide clear and conspicuous disclosures about the risks of trading cryptocurrency, including copy trading programs.
  • Example of a compliant disclosure: “This information is not an offer to buy, sell, or hold any cryptocurrency. All trading carries risk,  and past performance is not a reliable indicator of future results. You should conduct your own due diligence before investing.”
• Influencer endorsements or earnings stories can be used if verifiable and representative.

Prohibited Practices:

• Targeting regions where cryptocurrency trading or promotion is restricted or illegal is not allowed.
• False or exaggerated claims about potential returns, guaranteed profits, or “risk-free” trading must not be used.
• Campaigns may not promote prohibited products or services, including Initial Coin Offerings (ICOs), token sales, binary options, direct ads or search ads for cryptocurrency products, or any misleading/scam offers.
• Suggesting that cryptocurrency trading can replace employment, solve financial problems, or provide guaranteed wealth is not permitted.

Creative Restrictions:

• Logos or branding of well-known companies may not be used unless there is a direct, substantiated association with the product or service being promoted.
• Headlines must not include unverified earnings claims or suggest unrealistic success outcomes (such as, “Earn $200 in less than an hour”).

 

Healthcare & Wellness

Promoting healthcare and wellness products or services requires campaigns to present benefits and outcomes that are scientifically supported, accurate, and in line with all applicable health regulations. Advertisers must clearly communicate proper use, potential risks, and limitations, and ensure campaigns do not mislead, exaggerate results, or target audiences in a way that could cause harm.

General Healthcare

Includes, but is not limited to, vision, hearing, skin, hair loss, and neuropathy/joint pain. Campaigns must follow established ethical standards in healthcare marketing by ensuring that products and services are presented accurately, all claims have corresponding substantiation, and messaging does not exploit health concerns.

Acceptable Practices:

• Advertisements may feature readily available healthcare products or services where permitted and if compliant with regional regulations.
• Health claims that cannot be supported by established general knowledge must include substantiation through peer-reviewed clinical studies, consumer testing, or other credible scientific evidence.
• Endorsements are allowed but must be authorized, with disclosures clearly visible.

Prohibited Practices:

• Claims of preventing, curing, or reversing diseases or serious medical conditions are not permitted.
• Promotion of illegal/recreational drugs or the sale of organs/blood is prohibited.
• Campaigns may not facilitate the direct sale of prescription medications, regulated medical devices, or treatments that require a healthcare professional’s supervision.

Creative Restrictions:

• Ads may not feature “before and after” images or comparisons designed to imply dramatic transformation.
• Images cannot depict creams, gels, or unidentifiable substances on hands/fingers unless the product is clearly displayed.
• Close-up visuals are permitted when presented in a neutral or positive manner, but creatives must not depict excessive irritation, inflammation, or graphic medical conditions.
• Headlines must not make aggressive health claims or reference unrealistic timelines (such as, “Relieve pain completely within 2 hours”)
• Creatives must present products or services in a professional, respectful manner that avoids sensationalism or fear-based tactics.

Dental

Campaigns promoting dental products or services must adhere to all General Healthcare requirements above in addition to the following:

Acceptable Practices:

• Offers may feature dental hygiene products, orthodontic devices, or professional services, provided they are permitted and recognized as acceptable by the dental association or relevant authority in the target region.
• Claims of whitening, strengthening, or cosmetic enhancement must be substantiated through credible evidence, such as clinical testing or widely accepted dental research.
• Endorsements from dental professionals may be used if authorized and accompanied by clear disclosures.

Prohibited Practices:

• Campaigns may not claim to cure or reverse serious dental conditions (for instance, gum disease or tooth decay).
• Use of misleading phrases such as “instant results,” “pain-free guarantee,” or “permanent fix” is not allowed.
• Promotions for unlicensed or at-home dental procedures that could be unsafe are not permitted.

Creative Restrictions:

• Ads must not display graphic or unsettling depictions of dental conditions, such as severely decayed, damaged, or visibly unhygienic teeth or gums.
• Content may not leverage fear-based messaging or exploit personal insecurities about appearance.
• Testimonials may only be used if they are genuine, verifiable, and representative.
• Creatives may not use stock images of smiling celebrities or medical professionals unless there is a substantiated endorsement.

Diabetes

Campaigns promoting diabetes-related products, services, or educational materials must follow all General Healthcare requirements in addition to the guidance below:

Acceptable Practices:

• Ads may mention glucose or blood sugar levels in a general, educational, or supportive context, such as highlighting the importance of blood sugar monitoring or promoting products that help maintain healthy glucose levels.
• Messaging around symptom management is allowed, provided claims are substantiated by credible clinical studies.
• Campaigns must include appropriate disclaimers, such as statements clarifying that the product is not intended to diagnose, treat, cure, or prevent any disease, and that users should consult a healthcare professional before use. Offers promoting supplements must also follow the guidelines outlined in the Pharmaceuticals & Dietary Supplements section.

Prohibited Practices:

• Diabetes-related supplements or similar products may not be marketed as substitutes for, or more effective than, conventional prescription or over-the-counter medications.
• Content may not claim to cure or reverse diabetes, nor can it imply guaranteed prevention of the condition.
• Advertisers may not craft messaging that singles out individuals by age, physical characteristics, or other insensitive and discriminatory ways.

Creative Restrictions:

• Imagery may not exaggerate symptoms, complications, or negative outcomes commonly associated with diabetes.
• Close-ups of body parts typically affected by diabetes (such as, hands, feet, eyes) may only be used in neutral or educational contexts.
• Headlines may not make direct or unrealistic comparisons to approved medical treatments or medications.

Men’s Health

Campaigns promoting men’s health products must follow all General Healthcare requirements in addition to the guidance below:

Acceptable Practices:

• Ads may address men’s health topics such as wellness, vitality, or general preventive care in an educational and supportive manner.
• Messaging around maintaining a healthy lifestyle or encouraging medical consultation is allowed, provided claims are accurate and supported by credible sources.
• Offers promoting supplements must also follow the guidelines outlined in the Pharmaceuticals & Dietary Supplements section.

Prohibited Practices:

• Campaigns may not claim to cure, reverse, or guarantee prevention of conditions such as erectile dysfunction, low testosterone, or prostate-related issues.
• Products cannot be marketed as substitutes for, or more effective than, prescription medications or approved medical treatments.
• Landing pages must not contain sexually explicit imagery or suggestive language.
• Messaging may not stigmatize or target individuals based on age, performance, or physical appearance.

Creative Restrictions:

• Visuals may not contain nudity, sexually explicit imagery, or images of people in bed.
• Headlines may not include the term “Erectile Dysfunction” or make sexual references, whether directly or through imagery.
• Imagery may not use phallic-shaped objects (such as certain foods or props) or other suggestive visual metaphors.

Self Improvement

Campaigns promoting self-improvement or self-help programs, products, and services must follow all General Healthcare requirements when applicable in addition to the guidance below:

Acceptable Practices:

• Ads may promote practices that encourage mindfulness, stress reduction, or general lifestyle balance in a supportive and educational context.
• Content related to personal growth, meditation, or self-help programs is permitted when framed as general wellness rather than medical treatment.
• Campaigns with a faith- or religion-based approach may be acceptable, provided they are respectful and do not present unsubstantiated medical claims or discourage professional healthcare.

Prohibited Practices:

• Campaigns may not claim to diagnose, treat, cure, or prevent mental health conditions, memory loss, or cognitive decline.
• Products or services cannot be marketed as guaranteed solutions for improved brain function, focus, or memory without credible, verifiable scientific evidence.
• Ads must not exploit sensitive circumstances such as grief, loneliness, financial hardship, or relationship difficulties to pressure individuals into purchasing a product or service.

Creative Restrictions:

• Testimonials or endorsements must not be fabricated, unverified, or presented in a misleading way.
• Headlines may not promise permanent or guaranteed improvements or outcomes.
• Ads may not use fear-based imagery, distressing visuals, or language to pressure individuals into engagement.

Weight Loss

Campaigns promoting weight-loss products, programs, or services must follow all General Healthcare requirements in addition to the guidance below:

Acceptable Practices:

• Campaigns may promote weight-loss products, programs, or eBooks when offered through a reputable brand and supported by substantiated claims.
• Landing pages must clearly disclose that weight loss requires a healthy, reduced-calorie diet and exercise program.
• Testimonials may be used only if they include the timeframe in which results were achieved and are accompanied by a disclosure of typical results (such as, “Typical clients lose 1–2 pounds per week on average”).
• Any affirmative weight-loss claims, including through testimonials or endorsements, must include a clear and proximate disclaimer that is clearly visible, legible, prominently placed, and meet minimum font size and contrast standards. Disclaimers must either appear directly alongside the claim or be referenced by an asterisk, and should convey a message similar to: “Paid Endorsement [if applicable]; Results Not Typical; Typically reported results are _________ when combined with diet and exercise.”
• Any offer promoting a weight-loss supplement must also comply with the Pharmaceuticals & Dietary Supplements guidelines.

Prohibited Practices:

• Ads may not claim excessive or rapid weight loss (as a rule, no more than 2 lbs. per week for a month or more without diet and exercise, or more than 3 lbs. per week for more than 4 weeks with diet and exercise).
• Using unverified or fabricated testimonials is not allowed.
• Messaging that shames, stigmatizes, or exploits individuals based on body type, appearance, or disability is not permitted.

Creative Restrictions:

• Thumbnails, headlines, and ad copy may not include before-and-after images or state exact amounts of weight loss in testimonials, since these claims cannot be accompanied by the required disclaimers in these formats.
• Ads may not include inappropriate or suggestive visuals, including images of overly obese individuals or people in bikinis or underwear.
• Visuals of insensitive imagery intended to shame or stigmatize individuals based on body type, are not permitted.
• Overly zoomed-in images of body parts may not be used.

Insurance

Promotion of services in this category is permitted if featuring licensed providers who offer Auto, Home, Life, or other legally recognized insurance products. Campaigns must present coverage options in a way that is transparent, accurate, and free of sensational claims.

Acceptable Practices:

• Coverage details, eligibility requirements, and potential costs must be clearly disclosed.
• Comparative or savings claims are allowed if substantiated and presented in a way that avoids confusion.
• Messaging may reference region-specific incentives when they are accurately and clearly attributed (such as, “[STATE] drivers can qualify for savings under new policy”).

Prohibited Practices:

• Overstated promises of large payouts, guaranteed savings, or other unrealistic benefits are not permitted.
• Campaigns that create a false sense of urgency or leverage fear-based tactics will be denied (for instance, “must act now to avoid losing coverage”).
• Targeting audiences by age or other demographics in a misleading, disrespectful, or exploitative manner is not allowed.

Creative Restrictions:

• Visuals must not depict staged accidents, injuries, or other distressing scenarios in a sensationalized manner.
• Ads cannot portray unlikely transformations or outcomes as certain or guaranteed through dramatized “before and after” examples.

 

Pharmaceuticals & Dietary Supplements

When advertising pharmaceuticals or dietary supplements, campaigns must reflect the highest standards of accuracy, responsibility, and compliance with applicable health regulations. Advertisers are required to distinguish clearly between prescription medicines, over-the-counter products, and supplements, ensuring that all claims are substantiated and that messaging does not encourage unsafe or unauthorized use. Please note, these policies apply to products intended for both humans and animals.

FDA Approval

Any campaign claiming a product has FDA approval must substantiate this claim with a hyperlink on the initial landing page. The link can be in a disclaimer at the bottom of the landing page. Additional information on this can be found in the FDA database search engine.

Pharmaceuticals

Acceptable Practices

• Advertisers must be pre-approved (allowlisted) by RevContent and comply with all applicable laws governing prescription drug promotion and pharmacy regulations.
• Rx promotion is permitted for campaigns educating about medical conditions, providing product information consistent with FDA-approved labeling, or delivering branded reminder ads without indication claims.
• Rx sales are allowed only through certified pharmacies or when gated via a licensed healthcare provider consultation and valid prescription issuance.
• Claims must be truthful, supported by clinical evidence, and present a balanced view of benefits and risks.
• All mandatory disclosures and disclaimers must be clearly displayed.

Prohibited Practices

• Rx sales are prohibited without certification or proper medical gating and campaigns may not misrepresent the prescription process.
• Off-label promotion, unsubstantiated claims, or misleading/exaggerated statements about product safety, efficacy, or access are not permitted.
• Messaging that omits or downplays safety and risk disclosures is not allowed.
• Use of government or FDA seals without authorization is prohibited.

Creative Restrictions

• Rx sales ads must clearly disclose the requirement of healthcare evaluation and may not make misleading claims about access.
• Use of sensational imagery, before-and-after photos, or unverified testimonials is prohibited.
• Product labeling and claims displayed in creatives must match approved packaging or FDA labeling exactly.

Dietary Supplements & Over-The-Counter (OTC) Medicines

Acceptable Practices

• Campaigns must be truthful, non-deceptive, and compliant with all applicable laws and regulations.
• Claims should be supported by adequate scientific evidence or general accepted knowledge.
• Landing pages must include all required disclaimers and disclosures. These statements must be clearly visible, legible, prominently placed, and meet minimum font size and contrast standards.
• Example disclosure: “These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease”.
• Advertisements should encourage consumers to read and follow product labels and usage instructions.

Prohibited Practices

• Making unsubstantiated or false claims about disease treatment, prevention, or cure is not permitted.
• Omitting or obscuring legally required usage warnings is prohibited.
• Promoting products to underage audiences or in regions where marketing is restricted is not allowed.
• Implying that supplements or OTC products can replace prescription medications or medical advice is prohibited.

Creative Restrictions

• Ads may not use misleading imagery, exaggerated before-and-after photos, or unverified anecdotal testimonials.
• Headlines and visuals may not draw direct comparisons to prescription medications or imply equivalence.
• Unauthorized endorsement or expert approval without substantiation is not allowed.

 

Politics

Promoting political campaigns, candidates, parties, or ballot initiatives requires transparency, truthfulness, and compliance with all applicable laws and regulations.

Acceptable Practices:

• Advertisements must represent candidates, parties, ballot initiatives, or policy groups based in the same country as the target audience, and campaign funding must originate from an advertiser with a billing address in that country.
• Campaigns must include clear and conspicuous sponsor disclosure identifying who paid for the ad, whether it is endorsed by a candidate or organization, and any additional details required by local law. This also applies to promotions for political issue awareness.

Prohibited Practices:

• Advertisers may not run political campaigns or issue ads in restricted regions, including Brazil, the EU, the Middle East, North Africa, Saudi Arabia, and France (during the 6-month pre-election period), or during legally defined election blackout periods.
• Accepting funds, sponsorship, or creative involvement from foreign individuals or entities where prohibited for the purpose of political marketing is not permitted.
• Content featuring survey results in political ads must include full disclosure of the survey methodology, margin of error, and funding source. Survey results ads are not permitted within 10 days prior to election day in the United States.
• Use of content that has been digitally altered in a material way is not allowed unless properly disclosed (“This ad does not depict real events”).
• Commercial use of political issues or politicians’ names, likenesses, or positions is prohibited without explicit authorization.
• Any implication of association to extremist, criminal, terrorist, or hate groups is prohibited.

Creative Restrictions:

• “Paid for by” disclaimers must be clear, conspicuous, and placed directly on or adjacent to the ad where consumers first see it, before any click or view interaction.
• Ads may not use misleading visuals, audio, or messaging that suggests platform endorsement.
• Political creative assets cannot mimic editorial or news reporting formats.

 

Stories, Galleries, & Keyword Search Results

When promoting advertiser-generated editorial content, campaigns must adhere to principles of responsible journalism, present information accurately, and avoid disseminating content that could be considered misleading or false.

Acceptable Practices:

• Advertisers are responsible for ensuring that any content excerpted from other digital publications is properly credited and clearly sourced.
• Ads may feature celebrity likenesses in editorial content or galleries, provided the imagery is directly relevant to the article and does not violate any DMCA or copyright restrictions.
• Sponsored keyword search ads may include geographic references, as long as they comply with applicable data privacy laws, are truthful, and direct users to search results reflecting products or services near his or her broad geolocation.

Prohibited Practices:

• Advertisers may not use celebrity likenesses in a way that is defamatory, blatantly deceptive, or unrelated to the article or gallery content.
• Content may not exploit sensitive topics or groups for engagement.
• Campaigns may not plagiarize or otherwise infringe on copyright-protected content.
• Landing page content and/or galleries may not objectify individuals or create content such as “hot lists” intended to sexualize or exploit.

Creative Restrictions:

• Imagery may not be adult in nature or otherwise inappropriate, distressing, or unsettling.
• Visuals must not be overly photoshopped, manipulated, or artificially manufactured in a way that misrepresents the subject or content.

 

Technology

When advertising technology products or software offerings, advertisers must accurately represent functionality, specifications, and intended use. Campaigns must comply with all applicable laws and regulations and must not encourage unauthorized or unlawful activity. Campaigns in this category must also follow relevant guidelines in the E-Commerce & Consumer Products section above.

Acceptable Practices:

• Campaigns must comply with relevant intellectual property, licensing, and cybersecurity regulations.
• Restricted hardware, including radar detectors, may only be advertised in regions where legally permitted and in compliance with all applicable laws.
• Telecommunications and radio communication campaigns, including walkie-talkies, ham radios, or similar equipment, must adhere to local network, service, and consumer protection laws.
• Surveillance, monitoring, or audio recording equipment may be advertised only where legally permitted, and campaigns must clearly disclose intended lawful use as well as any limitations.

Prohibited Practices:

• Campaigns may not misrepresent the capabilities, performance, or security features of software or telecommunications products.
• Advertisers may not collect, transmit, or store personal data in ways that violate local privacy regulations, nor promote products or services intended to do so.

Creative Restrictions:

• All creative assets must accurately depict the end product.
• Ads may not use imagery or language designed to exaggerate performance or suggest irresponsible use.