ESP - Campaign Monitor

A guide to generating UUIDs with Campaign Monitor

Campaign Monitor offers personalization tags which dynamically pull in contact data. By using combinations of these tags we can generate and pass unique identifiers (UUIDs) into the "key" parameter without the need for any javascript. For example:

[firstname] pulls in your contact's first name
[lastname] pulls in your contact's last name

By combining the two we can successfully create a dynamic UUID and our key parameter would therefore look something like this:

<a href="[firstname][lastname]...
<img src="[firstname][lastname]...

NOTE: the same UUID must always be passed into the key parameter of both the click and image URLs