ESP - MailChimp

A guide to generating UUIDs with MailChimp

MailChimp offers merge tags which dynamically pull in campaign and contact data. By using combinations of these tags we can generate and pass unique identifiers (UUIDs) into the "key" parameters without the need for any javascript. For example:

*|CAMPAIGN_UID|* pulls in your campaign’s unique ID
*|FNAME|* pulls in your subscribers first name
*|LNAME|* pulls in your subscribers last name

By combining these tags, we can successfully create dynamic UUIDs and our "key" parameter values would therefore look something like this:

<a href="*|CAMPAIGN_UID|**|FNAME|**|LNAME|*...
<img src="*|CAMPAIGN_UID|**|FNAME|**|LNAME|*...

NOTE: the same tags should be passed into the "key" parameter values of both the click and image URLs