ESP - MaroPost

A guide to generating UUIDs with MaroPost

Maropost offers content tags which allows their clients to pull in personalized campaign and user data. By using combinations of these tags we can generate and pass unique identifiers (UUID) into the "key" parameters without the need for any javascript. For example:

{{}} pulls in your contact’s unique ID
{{}} pulls in your campaign's unique ID

By combining these tags we can successfully create dynamic UUIDs and our "key" parameter values would therefore look something like this:

<a href="{{}}{{}}...
<img src="{{}}{{}}...

NOTE: the same tags should be passed into the "key" parameter values of both the click and image URLs just like we've done above.