ESP - SailThru

A guide to generating UUIDs with SailThru

SailThru offers Zephyr template variables which allow users to pull in personalized campaign and user data. By using combinations of these variables, we can generate and pass unique identifiers (UUIDs) into the "key" parameters without the need for any javascript. For example:

{last_name} pulls in the recipient's last name
{emailnum} the unique numerical order the contact was emailed in

By combining these tags, we can successfully create dynamic UUIDs and our "key" parameter values would therefore look something like this:

<a href="{last_name}{emailnum}...
<img src="{last_name}{emailnum}...

NOTE: the same tags should be passed into the "key" parameter values of both the click and image URLs just like we've done above.