ESP - Upland PostUp

A guide to generating UUIDs with Upland PostUp

PostUp offers tags which dynamically pull in campaign data. By using combinations of these tags we can generate and pass unique identifiers (UUID) into the "key" parameters without the need for any javascript. For example:

[-RECIPID-]  pulls in the unique ID of the recipient
[-MAILINGID-]  pulls in the unique ID of the mailer

By combining these tags, we can successfully create dynamic UUIDs and our "key" parameter values would therefore look something like this:

<a href="[-RECIPID-][-MAILINGID-]...
<img src="[-RECIPID-][-MAILINGID-]...

NOTE: the same tags should be passed into the "key" parameter values of both the click and image URLs just like we've done above.


If you'd like to view all tag options or modify the sample provided above:

  • Navigate to the Content tab
  • Scroll down the page to the HTML content box 
  • Locate and select the position where you want to insert a tag
  • Click on the General Tags box under the Asset Library accordion menu 
  • Double click the desired tag from the list