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Real Time Bidding (RTB) for Publishers
Programmatic demand will bid on your inventory if you have an up-to-date Ads.txt file in place. You can learn more about implementing Ads.txt here.
When receiving traffic, you may see redirects from Pubmatic or Bidswitch as opposed to trends.revcontent.com.
To enable or disable RTB on your widgets, reach out to your account representative/manager or support for assistance. Enabling programmatic demand opens up your inventory to more advertisers which increases the competition for placement on your widgets.