Why is My Ad Denied?
Unsure what the denial reason inside of your login means? Find out here.
As a valued RevContent partner, we recognize your commitment to delivering meaningful consumer experiences and maintaining high standards across your campaigns. During our review, we compared your landing pages and creatives against RevContent’s Industry Best Practices Guidelines. Content that did not meet our compliance standards was denied.
Below you can find an explanation of each denial reason exactly as it appears in your login, along with the related policy resource. We encourage you to review these carefully to understand what corrective steps are needed before resubmitting. Any issues that remain unaddressed will keep your submission from approval.
| Denial Reason | Description | Resource |
| Ad Copy - Brand Name | The brand name selected for your campaign must match the content you are promoting. Using another company’s brand name when it is not associated with your promotion (e.g., “Amazon” when promoting a product via Amazon) will result in denial. | Ad Copy Policies |
| Ad Copy - Description | Descriptions must follow headline guidelines, except capitalization. Use either sentence case or title case, not all caps. | Ad Copy Policies |
| Ad Copy - Headline Grammar or Formatting |
Headlines must be grammatically correct and properly formatted. Denials can occur for:
|
Ad Copy Policies |
| Ad Copy - Headline Language or Relevance | Headlines must clearly convey what the creative is promoting and avoid use of any language that could be deemed offensive or suggestive. | Ad Copy Policies |
| Ad Copy - Image Quality | Images must be of the highest quality and cannot appear pixelated, contain excessive text, or overlay words that do not follow headline guidelines. | Ad Copy Policies |
| Ad Copy - User Experience | This denial reason applies to any creative that could lower the overall experience for users. It does not necessarily reference adult or grotesque imagery, but rather content that is mean-spirited, confusing, or otherwise diminishing to user trust. | Prohibited Content |
| Ad Copy/Landing Page Mismatch | The creative ad copy must accurately reflect the content of the landing page. If multiple end products are promoted on a single landing page, the ad copy should clearly communicate this to the user so they understand what is being offered before clicking. | Landing Page Policies |
| Ads That Do Not Work Well | The policy team has determined that your offer type is unsuitable for the network. | Prohibited Content |
| Adult/Inappropriate Ad Copy | The image and/or headline text used to promote your content has been deemed mature or inappropriate and therefore in breach of guidelines. | Sexually Explicit and Inappropriate Content section of Prohibited Content |
| Adult/Inappropriate Landing Page | The imagery and/or other content on the initial landing page has been deemed mature or inappropriate and therefore in breach of guidelines. | Sexually Explicit and Inappropriate Content section of Prohibited Content |
| Advertorial Violation - Misleading News Elements | Landing pages must not imitate or misrepresent news sources. Denials can occur for using logos or layouts from recognized national news outlets or featuring images of reporters. | Misleading Use of News Elements section of Landing Page Policies |
| Advertorial Violation - Missing Disclosures | All advertorial landing pages must include clear and prominent disclosures to distinguish promotional content from editorial material. | Disclosures section of Landing Page Policies |
| Advertorial Violation - Missing Substantiation | All promotions that include marketing claims must reference studies or research in support of such claims by way of direct links on the initial landing page or wherever the claim is made. | Substantiation section of Landing Page Policies |
| Advertorial Violation - Trial Offers & Billing | The promotion is missing transparency, required disclosures, and/or affirmative consent for billing. Advertisers are responsible for ensuring that users can easily understand the terms, costs, and cancellation methods. | Trial Offers & Billing Practices section of Landing Page Policies |
| Excessive Content Submission | Submitting a high volume of content in a short window of time may prevent the policy team from reviewing campaigns in a timely manner. Denial is at the discretion of the team and thresholds are subject to change based on broad submission patterns. | |
| Graphic/Disturbing - Ad Copy | The creative’s image and/or headline has been deemed too graphic either due to blood, injuries, or other unsettling references. | Restricted Content |
| Graphic/Disturbing - Landing Page | The creative’s landing page contains content that has been deemed too graphic either due to blood, injuries, or other unsettling references. | Restricted Content |
| Inaccurate Language Targeting | Campaign language targeting must match the headline language for all creatives. Misalignment in content language from the ad copy, initial landing page, or product page will be denied. As will improper use of “All Languages.” | |
| Inappropriate Image of a Child in Ad Copy | Any image that is considered in poor taste, exploitative, or otherwise inappropriate for a child will be denied. This includes depictions of unsafe behaviors, ridicule, or sexualized content. | Prohibited Content |
|
Intellectual Property Infringement - Ad Copy |
The creative’s image and/or headline uses copyrighted or trademarked material without clear, verifiable permission. | Intellectual Property Infringement section of Prohibited Content |
| Intellectual Property Infringement - Landing Page | The creative’s initial landing page uses copyrighted or trademarked material without clear, verifiable permission. | Intellectual Property Infringement section of Prohibited Content |
| Misleading and Deceptive Practices | One or more elements in your ad copy or landing page either misrepresent or intentionally mislead users about the product, service, or offer. | Malicious, Deceptive, and Fraudulent Practices section of Prohibited Content |
| Offer Type Not Allowed In Targeted Geo(s) | The creative’s offer type is prohibited in one or more of the campaign’s targeted country list. | Restricted Content |
| Unable to Review End Product | The policy team was unable to review the end product being promoted possibly because the URL does not load, the language differs from that of the campaign targeting, there is a lengthy video without a bypass option, or sign-up is required. | |
| Unsubstantiated Claims - Ad Copy | Product or service claims made either in the headline or as text overlay in the ad copy image are not supported with credible evidence. | Unsubstantiated Claims section in Prohibited Content |
| Unsubstantiated Claims - Landing Page | Product or service claims made on the landing page are not supported with credible evidence. | Unsubstantiated Claims section in Prohibited Content |
| URL Does Not Resolve | The target URL associated with your creative does not load or render correctly for review. Landing pages must be accessible without requiring macros, scripts, or other manual manipulation of the URL. | |
| Violates Restricted Content Guidelines |
The ad copy or landing page contains elements that violate our policies for that offer type. |
Please review Restricted Content to find the offer’s specific ad category and better understand these guidelines |