--- title: Widget Targeting and Bidding description: Adjust bids for individual widgets to help increase performance --- [Skip to content](https://help.revcontent.com/knowledge/widget-targeting#main-content) [![rc\_help\_center\_logo\_color](https://help.revcontent.com/hs-fs/hubfs/rc_help_center_logo_color.png?width=275&height=66&name=rc_help_center_logo_color.png)](https://help.revcontent.com/knowledge?hsLang=en) Open main navigation Close main navigation - [Go to RevContent.com](https://www.revcontent.com/) [Go to RevContent.com](https://www.revcontent.com/) Got questions? Find the answers here. - There are no suggestions because the search field is empty. 1. [Help Center](https://help.revcontent.com/knowledge?hsLang=en) 2. [Advertisers](https://help.revcontent.com/knowledge/advertisers?hsLang=en) 3. [Optimization Tips and Tools](https://help.revcontent.com/knowledge/advertisers?hsLang=en#optimization-tips-and-tools) # Widget Targeting and Bidding ## Adjust bids for individual widgets to help increase performance **Start by navigating to your campaign’s “Widget Targeting” section.** **Next, determine which bidding option you’d like to use:**  You have four options to choose from depending on which best suits your needs:  1. Adjusting individual widget bids 2. Applying a bid to multiple widgets 3. Adjusting bids by a percentage 4. Updating bids by CSV upload **Option 1 - Adjusting Individual Bids**  You can quickly update an individual widget's bid by entering it into the “CPC Bid $” field and clicking the green checkbox. This will be your most frequently used option and is ideal for optimizing each widget so that your overall CPC aligns with your campaign goals.  ![Individual Bids](https://help.revcontent.com/hs-fs/hubfs/Individual%20Bids.png?width=688&height=100&name=Individual%20Bids.png) **Option 2 - Applying a Bid to Multiple Widgets** You can apply the same bid across multiple (or all) widgets at the same time. To do this, use the checkboxes on the left side of each widget row to select all of the widgets you would like to update.  After selecting the widgets, set your desired bid in the “CPC Bid” field that populates above the first widget row and click on the green checkbox to apply your specified bids to all of the widgets selected. ![Multiple Bids](https://help.revcontent.com/hs-fs/hubfs/Multiple%20Bids.png?width=688&height=98&name=Multiple%20Bids.png) **Option 3 - Adjusting Bids by a Percentage** You may adjust all of your widget bids by a specific percentage. To do so, simply click on the green "Adjust All Campaign Bids by %" button in the upper left of your screen, input your desired percentage adjustment, and then click on the “Adjust Targeted Bids” button to apply your bid. This option is ideal for instances where you want to ramp your campaign up or down while maintaining the granularity in the bids you've previously set. ![Percentage Bids-1](https://help.revcontent.com/hs-fs/hubfs/Percentage%20Bids-1.png?width=688&height=105&name=Percentage%20Bids-1.png) \*If you’d like to adjust bids by a percentage on specific widgets rather than all of them, you can do so by clicking on the percentage decrease/increase  buttons on the far right of each widget row. ![Percentage Bids 2](https://help.revcontent.com/hs-fs/hubfs/Percentage%20Bids%202.png?width=688&height=95&name=Percentage%20Bids%202.png) **Method 4 - [Updating Bids by CSV Upload](https://help.revcontent.com/knowledge/bid-by-widget-csv-upload?hsLang=en)** You also have the option of mass adding and/or updating widget bids by CSV file upload. To use this feature: - Click on the green “Upload bid CSV” button **![CSV Upload](https://help.revcontent.com/hs-fs/hubfs/CSV%20Upload.png?width=688&height=125&name=CSV%20Upload.png)** - You’ll then be prompted to select the CSV file containing your widget bid updates and/or additions. Once uploaded, the file will process and your adjustments will be reflected in the "CPC Bid $" Column. - For the best use of this feature, we recommend downloading your campaign's Widget Targeting tab data as a CSV file using the button in the bottom right (see below) of the results table. Once downloaded, you can analyze the data and make any necessary bid adjustments. Then remove the header row and all of the columns except the widget ID and the desired bid and save the file.  Your file should now be ready to upload. **![Download Bids](https://help.revcontent.com/hs-fs/hubfs/Download%20Bids.png?width=688&height=105&name=Download%20Bids.png)** TOOL TIP: In order for this feature to work properly: 1. The uploaded file must be in CSV format. Convert an Excel file to CSV by going to File \> Save As and select "CSV (comma delimited)" for the "Save as type:" field. 2. Column 1 should contain the list of widget IDs with no header in the first row 3. Column 2 should contain the desired widget bid to the 3rd decimal place (e.g. 0.300) with no header in the first row     - [General Information](https://help.revcontent.com/knowledge/general-information?hsLang=en) - [Compliance Policies](https://help.revcontent.com/knowledge/compliance-policies?hsLang=en#main-content) - [Campaign Guidelines](https://help.revcontent.com/knowledge/compliance-policies?hsLang=en#campaign-guidelines) - [Site Guidelines](https://help.revcontent.com/knowledge/compliance-policies?hsLang=en#site-guidelines) - [Resources](https://help.revcontent.com/knowledge/compliance-policies?hsLang=en#resources) - [Native API](https://help.revcontent.com/knowledge/native-api?hsLang=en) - [Advertisers](https://help.revcontent.com/knowledge/advertisers?hsLang=en#main-content) - [RevContent Best Practices](https://help.revcontent.com/knowledge/advertisers?hsLang=en#revcontent-best-practices) - [Campaign Options](https://help.revcontent.com/knowledge/advertisers?hsLang=en#campaign-options) - [Optimization Tips and Tools](https://help.revcontent.com/knowledge/advertisers?hsLang=en#optimization-tips-and-tools) - [Troubleshooting](https://help.revcontent.com/knowledge/advertisers?hsLang=en#troubleshooting) - [Advertiser Tracking](https://help.revcontent.com/knowledge/advertisers?hsLang=en#advertiser-tracking) - [Advertiser API](https://help.revcontent.com/knowledge/advertisers?hsLang=en#advertiser-api) - [Accounting & Billing](https://help.revcontent.com/knowledge/advertisers?hsLang=en#accounting-billing) - [Demand-side Platforms](https://help.revcontent.com/knowledge/advertisers?hsLang=en#demand-side-platforms) - [Publishers](https://help.revcontent.com/knowledge/publishers?hsLang=en#main-content) - [Publisher Account](https://help.revcontent.com/knowledge/publishers?hsLang=en#publisher-account) - [Widget Settings & Options](https://help.revcontent.com/knowledge/publishers?hsLang=en#widget-settings-options) - [Labs Widgets](https://help.revcontent.com/knowledge/publishers?hsLang=en#labs-widgets) - [Publisher Reporting](https://help.revcontent.com/knowledge/publishers?hsLang=en#publisher-reporting) - [Publisher Compliance](https://help.revcontent.com/knowledge/publishers?hsLang=en#publisher-compliance) - [Publisher Payments](https://help.revcontent.com/knowledge/publishers?hsLang=en#publisher-payments) - [Email](https://help.revcontent.com/knowledge/publishers?hsLang=en#email) - [Supply-side Platforms](https://help.revcontent.com/knowledge/publishers?hsLang=en#supply-side-platforms) - [Email Monetization](https://help.revcontent.com/knowledge/email-monetization?hsLang=en) - [Terms & Agreements](https://help.revcontent.com/knowledge/terms-agreements?hsLang=en) [![Chill listening crop-3](https://help.revcontent.com/hs-fs/hubfs/revcontent-mark-BK-1.png?width=30&height=28&name=revcontent-mark-BK-1.png "Chill listening crop-3")](https://revcontent.com/) © 2026, RevContent, LLC. 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