Widget Targeting and Bidding

Adjust bids for individual widgets to help increase performance

Start by navigating to your campaign’s “Widget Targeting” section.

Next, determine which bidding option you’d like to use: 

You have four options to choose from depending on which best suits your needs: 

1. Adjusting individual widget bids 
2. Applying a bid to multiple widgets
3. Adjusting bids by a percentage
4. Updating bids by CSV upload

Option 1 - Adjusting Individual Bids 

You can quickly update an individual widget's bid by entering it into the “CPC Bid $” field and clicking the green checkbox. This will be your most frequently used option and is ideal for optimizing each widget so that your overall CPC aligns with your campaign goals. 

Option 2 - Applying a Bid to Multiple Widgets

You can apply the same bid across multiple (or all) widgets at the same time. To do this, use the checkboxes on the left side of each widget row to select all of the widgets you would like to update.  After selecting the widgets, set your desired bid in the “CPC Bid” field that populates above the first widget row and click on the green checkbox to apply your specified bids to all of the widgets selected.

Option 3 - Adjusting Bids by a Percentage

You may adjust all of your widget bids by a specific percentage. To do so, simply click on the green "Adjust All Campaign Bids by %" button in the upper left of your screen, input your desired percentage adjustment, and then click on the “Adjust Targeted Bids” button to apply your bid. This option is ideal for instances where you want to ramp your campaign up or down while maintaining the granularity in the bids you've previously set.

*If you’d like to adjust bids by a percentage on specific widgets rather than all of them, you can do so by clicking on the percentage decrease/increase  buttons on the far right of each widget row.

Method 4 - Updating Bids by CSV Upload

You also have the option of mass adding and/or updating widget bids by CSV file upload. To use this feature:

• Click on the green “Upload bid CSV” button

• You’ll then be prompted to select the CSV file containing your widget bid updates and/or additions. Once uploaded, the file will process and your adjustments will be reflected in the "CPC Bid $" Column.
• For the best use of this feature, we recommend downloading your campaign's Widget Targeting tab data as a CSV file using the button in the bottom right (see below) of the results table. Once downloaded, you can analyze the data and make any necessary bid adjustments. Then remove the header row and all of the columns except the widget ID and the desired bid and save the file.  Your file should now be ready to upload.