RevContent can collect privacy, consent, and consumer choice signals directly from a publisher’s digital properties through the RevContent Services (i.e. widgets) and honors provided signals in line with the IAB’s Transparency and Consent Framework. However, it is the publisher’s obligation to ensure that the Services can properly receive and process all applicable signals; especially in instances where such signals are required, including GDPR in Europe and CCPA in California.
In cases where the publisher is unable or unwilling to host a user consent mechanism on their site, RevContent can, upon request, provide Services limited to core widget functionality only (meaning advertisements have not been personalized through user’s UUID, IP address, or similar).
GDPR
In order to serve personalized advertisements through RevContent Services to users in Europe, publishing partners must ensure that GDPR consent signals are provided to RevContent through either one of two means: 1) integrating an IAB-approved consent management platform (“CMP”) found on this list or 2) passing consent signals directly.
For partners leveraging the preferred method of an approved CMP for consent exchange, RevContent supports both TCF v1 and TCF v2 ( __cmp and __tcfapi respectively) although it’s important to note that TCF v1 has been officially deprecated by the IAB. Additionally, TCF 2.2 ( __gpp) is supported as part of IAB’s Global Privacy Platform (“GPP”). Upon widget load, consent provider API is called with a timeout of 200ms. When no consent string is shared, RevContent will presume no consent has been given and only core widget functionality is applied.
Those who are unable to use a CMP can pass consent signals to RevContent directly by including the optional data attributes gdpr and gdpr-consent within the javascript of the widget, as further outlined below:
API Widgets
Add the attributes gdpr and gdpr-consent along with valid values for placeholders <GDPR> and <GDPR_CONSENT>
http://trends.revcontent.com/api/v1/?api_key=&pub_id=&widget_id=&domain=&format=json&sponsored_count=25&gdpr=<GDPR>&gdpr_consent=<GDPR_CONSENT>
Standard Widgets
Add the attributes data-gdpr and data-gdpr-consent along with valid values for placeholders <GDPR> and <GDPR_CONSENT>
<div
data-rc-widget
data-endpoint="trends.revcontent.com"
data-gdpr="<GDPR>"
data-gdpr-consent="<GDPR_CONSENT>">
</div>
<script src="https://assets.revcontent.com/master/delivery.js" defer="defer"></script>
Additional Relevant Articles
IAB GDPR Compliance Guide
Consent Management Provider JavaScript API v1.1
Consent Management Platform JavaScript API v2